November 13, 2000
NACDA President Deborah Yow Named Female Sports Executive of the Year by the SportsBusiness Journal
CLEVELAND -- Deborah A. Yow, NACDA's president for the 2000-01 year and director of athletics at the University of Maryland, has been named national Female Sports Executive of the Year by the editors of Street & Smith's SportsBusiness Journal.
This year is the third annual distribution of the award, which was highlighted in SBJ's "Top 25 Female Sports Executives of the Year" issue. Yow joins Val Ackerman (1998), president of the WNBA; and Marla Messing (1999), who served as president and CEO of the Women's World Cup organizing committee, as recipients of the annual award.
Under Yow's guidance, the Maryland athletics department has made remarkable progress over the past six years. Budgets within the department are now balanced (the department failed to do so in a 10-year period prior to her arrival) and the operating debt of nearly $7 million has been paid in full. In addition, Maryland ranks in the top 15 percent of all NCAA Division I programs competitively across all sports and is competing effectively in the Atlantic Coast Conference even though eight of 12 men's sports lack the maximum number of scholarships allowed by the NCAA. The Terps also set a record of 181 Atlantic Coast Conference academic honor roll student-athletes last year, a 51 percent increase over the past six years. Corporate sponsorship revenues are up 270 percent and annual fund raising for scholarships has increased 60 percent. In the past 10 months, the university has announced more than $31 million in major corporate sponsorships tied to the new on-campus basketball arena: a $25 million naming gift by Comcast and a $6.7 million sponsorship by Nextel Corp.
Also honored by the SportsBusiness Journal was Barbara Hedges, the first female president of NACDA in 1996-97, and director of athletics at the University of Washington. Hedges was listed 18th on the publications list.