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June 11, 2000

NACMA Postgraduate Scholarship Award Recipients Announced

ORLANDO, Florida -- The Officers of the National Association of Collegiate Marketing Administrators (NACMA) have selected the 1999-2000 recipients of the NACMA Postgraduate Scholarship Awards.

The winners will each receive a $1,000 grant to be used toward postgraduate studies. Students were required to have a minimum GPA of 3.0, be full-time seniors and be planning to pursue a graduate degree in athletics administration with the intention of pursuing a career in sports marketing.

This year's awards were presented to Sara Atalla of the University of Missouri-Kansas City, Division I; Stefanie Kelly of North Dakota State University; Division II; Mark Muhlhauser of the University of Washington, Division I; Eric Olsavsky of Ohio State University, Division I; and Jeffrey Simon of Central Michigan University, Division I.

The awards were presented today at the NACMA/NAADD Awards Luncheon during NACMA's ninth annual Workshop at Disney's Coronado Springs Resort in Orlando, Florida.

NACMA is the first organization of its kind to provide educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of athletics marketing administrators.

NACMA is administered by NACDA, which is now in its 35th year. NACDA serves as the professional and educational association for more than 6,100 college athletics directors, associates, assistants and conference commissioners at more than 1,600 institutions throughout the United States, Mexico and Canada. Through its series of management seminars, clinics and workshops and publication of the bi-monthly magazine Athletics Administration, NACDA offers educational opportunities to its members. More than 1,200 athletics administrators annually attend the NACDA Convention. Additionally, NACDA operates the Sears Directors' Cup program, which honors the all-sports champion in each of the NCAA Divisions -- I, II, III -- and the NAIA, for a total of four trophies.

A brief biographical sketch of each of the award recipients follows:

NACMA Postgraduate Scholarship Award Recipients

Sara Atalla, University of Missouri-Kansas City, Division I
The captain and lone senior on the women's basketball team, Sara Atalla earned her bachelor's degree in communications with a 3.7 GPA and was on the Dean's List for four years. She was named Academic all-Mid-Continent Conference in both 1998 and 1999 and received the school's Most Promising Young Player Award in 1998. In UMKC's athletics department, Atalla has maintained the web site, written press releases and media guides, the latter of which she also designed. Atalla has been a coach at several summer camps, including the UMKC Girls' Basketball Camps and Clinics. Additionally, she was a contributing writer for the university's Athlete 2 Athlete newsletter. She has also worked several internships at television and radio stations. Atalla has been accepted into the Sport Leadership Program at Virginia Commonwealth University.

Stefanie Kelly, North Dakota State University, Division II
A graduate of North Dakota State University, Stefanie Kelly is currently a graduate student at Minnesota State University-Mankato where she is carrying a 4.0 GPA with a major in sports administration and a minor in business administration. An assistant coach for the track and field team, Kelly also serves as the liaison between the Pepsi-Cola of Mankato and MSU. She has also implemented new ideas in football and men's and women's basketball promotions and coordinated basketball game operations. She received the Robert E. Ingstad Athletic and Academic Senior Scholarship for outstanding performances in athletics and academics; and the Eugene Gipson Community Service Scholarship for outstanding service to the community. Kelly has served as an advertising/sales assistant, is a member of the Public Relations Student Society of America and a contributing writer to Spectrum, the university newspaper. Following graduation, Kelly will be involved in the Pepsi "Taking' it to the fields" Ambassador program.

Mark Muhlhauser, University of Washington, Division I
A two-time recipient of the University of Washington Athletics Marketing and Promotions Scholarship, Mark Muhlhauser, who majored in business, earned a 3.25 GPA. An assistant to the director of marketing promotions, Muhlhauser helped coordinate Midnight Madness and the NCAA Football Campus Tour and has been involved in the development of promotional plans for the university's 23 teams. He also created a marketing plan for student season football ticket sales, helped develop the marketing and promotions section of the university's web site and has also been working on the creation of the Sport Management Association, an organization for students interested in the field of sports management. Additionally, Muhlhauser served as student chair of the internship program. Muhlhauser has also been involved in community activities and several small businesses.

Eric Olsavsky, Ohio State University, Division I
An assistant to the director of marketing at Ohio State University, Eric Olsavsky earned a 3.8 GPA with a major in sports and leisure studies and a minor in economics. He is a member of the Golden Key National Honor Society and was the recipient of the Byerly Scholarship from the School of Physical Activity and Educational Services. He has been involved with the creation of advertising campaigns and the development of promotional activities for all varsity sports. He also secured sponsorships and partnerships in the community and coordinated the volunteer athletic support staff. In addition to his work at Ohio State, Olsavsky served as an intern for the Akron Aeros, the AA-affiliate of the Cleveland Indians where he was involved in ticket sales, customer service and contest and promotions; and as a media relations volunteer for the Columbus Crew of Major League Soccer.

Jeffrey Simon, Central Michigan University, Division I
Jeffrey Simon earned a 3.94 GPA at Central Michigan University with a major in general business/sports administration and a minor in sports studies. He is currently enrolled in the sports administration graduate program at CMU. Simon was named Betta Gamma Sigma, which is the highest academic honor for a business student at CMU; and received the Alfred S. Thomas Outstanding Physical Education Minor of the Year Award. He is also a member of the Golden Key National Honor Society. In addition to serving as a game administrator of CMU men's and women's basketball games, Simon sells sponsorships, implements the marketing plans for all sports, executes game-day promotions and organizes, develops and schedules radio and newspaper advertising. Additionally, he was appointed senator of CMU's Intramural Sports Governing Board.