June 11, 2000
NACMA/Host Communications 1999-2000 Marketer Of The Year Award Recipients Announced
ORLANDO, Florida -- The Officers of the National Association of Collegiate Marketing Administrators (NACMA) have selected the inaugural recipients of the NACMA/Host Communications Marketer of the Year Awards.
One individual was selected in the following categories - Division I-A; Division I-AA/I-AAA; Division II/III; and Other. Winning the inaugural awards were Mary Zeigler of Iowa State University in Division I-A; Andy Solomon of the Citadel in Division I-AA/I-AAA; Cliff Dochterman of the University of California-Riverside in Division II/III; and Zoran Rajcic of the University of Lethbridge (Alberta, Canada) in Other.
The awards were presented today at the NACMA/NAADD Awards Luncheon during NACMA's ninth annual Workshop at Disney's Coronado Springs Resort in Orlando, Florida.
Host Communications sells corporate partnerships, manages radio and television networks, as well as Internet sites for a number of Division I-A universities and conferences. Its publishing and printing groups produce game programs, newsstand magazines, media guides and a wide range of sports magazines including NACDA's Athletics Administration. The company is involved in the NCAA Corporate Partners program, the NCAA Radio Network, various NCAA championship publications, as well as www.ncaachampionships.com, www.finalfour.net and www.ncaabaseball.com.
NACMA is the first organization of its kind to provide educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of athletics marketing administrators.
NACMA is administered by NACDA, which is now in its 35th year. NACDA serves as the professional and educational association for more than 6,100 college athletics directors, associates, assistants and conference commissioners at more than 1,600 institutions throughout the United States, Mexico and Canada. Through its series of management seminars, clinics and workshops and publication of the bi-monthly magazine Athletics Administration, NACDA offers educational opportunities to its members. More than 1,200 athletics administrators annually attend the NACDA Convention. Additionally, NACDA operates the Sears Directors' Cup program, which honors the all-sports champion in each of the NCAA Divisions -- I, II, III -- and the NAIA, for a total of four trophies.
A brief biographical sketch of each of the award recipients follows:
NACMA/Host Communications Marketer of the Year Award Recipients
Mary Zeigler, Iowa State University, Division I-A
Mary Zeigler has been the marketing director at Iowa State University for five years, where she supervises marketing publications, game-day promotions, marketing campaigns and advertising for men and women's athletics. She also oversees the sales of corporate sponsorship packages and signage and serves as an AD liaison with Iowa State's licensing department. She developed a media sponsorship program, as well as an in-house group ticket sales program. She also works with the media department to promote ticket sales and upcoming events. She supervises the creation of marketing materials including schedule cards, brochures and posters. Prior to being named to her current position, Zeigler was the marketing manager and program assistant for ISU. A native of Minneapolis, Zeigler worked for the University of Minnesota athletics department in marketing and promotions. She had also been a marketing intern with the Minnesota Timberwolves and the Continental Basketball Association (CBA). Zeigler earned a degree in communications from the University of Colorado in 1992.
Andy Solomon, The Citadel, Division I-AA/I-AAA
Andy Solomon is completing his ninth year at The Citadel as the school's first-ever assistant athletics director for external affairs and works on the promotions and marketing of Citadel's athletics. Solomon coordinates advertising sales, individual and corporate ticket sales, organizes and implements the department's corporate sponsorship program, promotional activities and special events, and assists with the rental of athletics facilities. He is chair of the Charleston Metro Sports Council, an affiliate of the Charleston Metro Chamber of Commerce. Solomon has 25 years of experience in college athletics and worked for many years for Charleston colleges, as he is a native of Charleston. He was the sports information director at the College of Charleston from 1973-77, at Charleston Southern from 1977-78, at Winthrop from 1978-84) and at Limestone from 1984-88. He was selected by the NAIA as the National Sports Information Director of the Year in 1983. A graduate of the College of Charleston with a BA in political science, Solomon earned his master's degree in history from Winthrop University.
Cliff Dochterman, University of California-Riverside, Division II/III
Cliff Dochterman joined the University of California-Riverside as an associate athletics director in 1996. He had previously been the general manager of the Amarillo Dillas baseball team in the Texas-Louisiana League where he directed the development of the start of the franchise and an operations plan. During his tenure, the franchise was twice named Franchise of the Year, while Dochterman earned the League Executive of the Year Award and was named Sportsman of the Year by the West Texas Sports Hall of Fame. Dochterman had also been an assistant to the general manager of the Sacramento Surge Professional Football Club and was vice president for sales and marketing of the San Diego Sockers. Dochterman also worked at the University of California-Santa Barbara where he helped move the university to Division I status and gain admittance to the Big West Conference. He constructed sponsorship and annual fund programs, as well as created the organizational infrastructure, game management and business operations for the athletics department. He graduated from the University of the Pacific with a degree in communications, and received his master's in sports management from the United States Sports Academy.
Zoran Rajcic, University of Lethbridge, NAIA/Other Institutions
Zoran Rajcic is the director of marketing at the University of Lethbridge in Alberta, Canada. Born in Zagreb, Yugoslavia, Rajcic excelled in soccer and hockey during his undergraduate days at Lethbridge, while also working full time as an intern with the Lethbridge Hurricanes of the WHL. He was an assistant marketing director with the Lethbridge Hurricanes Hockey Club where he assisted with game promotions and statistics. He also worked for six years as a customer service representative at Canadian Western Natural Gas. Rajcic has been so influential at Lethbridge that he saved the department from termination. Along with keeping the fans entertained at all the sporting events, Rajcic works for a family business called New Image Upholstery, where he is responsible for the day-to-day business operations and all accounting and finance duties. He is now involved with the launch of the Brampton Battalion, a new franchise in the Ontario Hockey League.