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June 11, 2000

NACMA Selects 1999-2000 Award Recipients

ORLANDO, Florida -- The Officers of the National Association of Collegiate Marketing Administrators (NACMA) have selected their award recipients for the 1999-2000 year.

Award recipients include Pizza Hut with the Corporate Award for Significant Contributions to Intercollegiate Marketing; and Deena Diboll, assistant athletics director for marketing at Fresno State with the Outstanding Individual Achievement Award.

The awards were presented today at the NACMA/NAADD Awards Luncheon during NACMA's ninth annual Workshop at Disney's Coronado Springs Resort in Orlando, Florida.

NACMA is the first organization of its kind to provide educational and networking opportunities, enhancement of acceptable operating standards and ethics, and establishment of the overall prestige and understanding of the profession of athletics marketing administrators.

NACMA is administered by NACDA, which is now in its 35th year. NACDA serves as the professional and educational association for more than 6,100 college athletics directors, associates, assistants and conference commissioners at more than 1,600 institutions throughout the United States, Mexico and Canada. Through its series of management seminars, clinics and workshops and publication of the bi-monthly magazine Athletics Administration, NACDA offers educational opportunities to its members. More than 1,200 athletics administrators annually attend the NACDA Convention. Additionally, NACDA operates the Sears Directors' Cup program, which honors the all-sports champion in each of the NCAA Divisions -- I, II, III -- and the NAIA, for a total of four trophies.

A brief biographical sketch of each of the award recipients follows:

NACMA Corporate Award for Significant Contributions to Intercollegiate Marketing

Pizza Hut
Pizza Hut was founded in Wichita, Kansas in 1958. In the past 42 years, it has grown to more than 7,200 stores across the United States. Additionally, Pizza Hut has more than 86 stores in other countries. Pizza Hut is a corporate partner of the NCAA and is heavily involved in the March Madness marketing campaign surrounding the Division I Men's Basketball Tournament.

NACMA Outstanding Individual Achievement Award

Deena Diboll, Assistant Athletics Director for Marketing, Fresno State
Deena Diboll, NACMA's president in 1996-97, and one of the founding members of the Association, has played an integral role in the development of NACMA since its inception. She has been at Fresno State for 18 years and is currently the assistant athletics director for marketing. Diboll has supervised the development, coordination and implementation of multi-media marketing and promotional programs for Bulldog athletics, in addition to licensing, sky suite leasing and special project funding. She was the director of marketing and development for Fresno State's $11 million football stadium expansion project in 1991, which included some of the nation's first luxury suites in a college football stadium.

In August 1998, Diboll was assigned to an 18-month appointment on the university's new 18,000-seat, multi-purpose Event Center project. She assisted with marketing, planning and development for the project, in addition to luxury suite and personal seat license campaign strategies.