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November 17, 1998

New Licensing Association Formed

Officers/Directors Announced

Cleveland, Ohio -- The National Association of Collegiate Directors of Athletics (NACDA) has announced the creation of the National Collegiate Licensing Association (NCLA). NACDA will serve as administrator of this newly formed association.

This is the sixth association NACDA administers. The others are the National Association of Collegiate Marketing Administrators (NACMA), the National Association of Athletic Development Directors (NAADD), the National Association of Athletic Compliance Coordinators (NAACC), the Division I-AA Athletics Directors Association and the Division II Athletics Directors Association. Additionally, NACDA provides assistance to the National Alliance of Two-Year Collegiate Athletic Administrators (NATYCAA).

NCLA was initiated by licensing professionals to create synergy in the field of intercollegiate licensing. It is a higher education association whose membership will be composed of licensing administrators from college bookstores, institutional business offices, intercollegiate athletics departments and conferences, university legal counsel and other areas associated with the collegiate licensing profession.

"For some time, collegiate licensing practitioners have expressed an interest in establishing an organization that can serve as an open forum to discuss the salient issues associated with the collegiate licensing industry," says Finus Gaston, the NCLA's president and the senior associate director of athletics at the University of Alabama. "This new Association will provide licensing administrators with a cohesive professional organization that is representative of the entire collegiate licensing arena. NCLA is an exciting and needed addition to the collegiate licensing industry which should pay great dividends to all involved in the organization."

This Association's mission is to strengthen the awareness of collegiate licensing on campuses and in surrounding communities; and to enhance the spirit of community, cooperation and communication within member institutions and with participating businesses throughout the licensing industry. To achieve this mission, NCLA will provide educational opportunities to increase the knowledge and skills of its members; establish a forum for the exchange of meaningful dialogue to increase understanding of relevant industry issues and initiate and disseminate industry research, data and trends to enable licensing personnel to be better informed.

In addition to Gaston, also elected to hold office in NCLA for 1999 were Bob Hicks (Minnesota), 1st vice president; Chris Bahl (Nebraska), 2nd vice president; and Tammy Tuley (Georgia Tech), 3rd vice president.

"The members of NACDA have been requesting the formation of this Association," says Jim Livengood, NACDA=s president and the director of athletics at the University of Arizona. AWe are very pleased to add NCLA to the family of associations administered by NACDA. The services provided by NACDA will aid NCLA in their growth, accomplishing their goals and those of their members."

Founding members of the Board of Directors who helped initiate formation of the Association include Mark Abbott (Iowa), Judy Barnard (Oklahoma State), Jim Earle (Pittsburgh), John Fairman (Kansas State), Ken Goldberg (Florida), Mike Low (Arizona), Peter Pilling (Villanova), Paul Vander Tuig (Kansas), Mark Whitworth (SEC), Lee Workman (East Carolina), Jim Wilkerson (Duke) and Robert Vowels, Jr. (Big Ten).

Services provided by NACDA are membership functions including member solicitation and dues payments, meeting planning, production of the Association's newsletter and general administrative duties.

Membership in NCLA is open to all individuals whose responsibilities include the regular implementation of campus policies regarding trademark and licensing administration. A membership drive will take place in early December. There are three levels of membership -- College/University, Affiliate/Conference and Student. College/University memberships will allow all licensing participants at a college or university to join the Association for an institutional fee of $195. One of those members will be designated as the primary contact and receive all correspondence and materials. The Affiliate/Conference membership will allow individuals of licensees, law firms and other interested parties, as well as individuals from conferences, to become a part of NCLA for $375. Finally, an integral component to the future of licensing, a student membership is only $50. The term of membership is based on the calendar year and may be renewed annually.

NCLA will unveil its first workshop this spring, to be held in conjunction with the NACMA/NAADD Workshops in Reno on June 11-13, 1999.

NACDA is in its 34th year and serves as the professional and educational association for more than 6,100 college athletics directors, associates, assistants and conference commissioners at more than 1,600 institutions throughout the United States, Canada and Mexico. Through its series of management seminars, clinics and workshops and publication of the bi-monthly magazine Athletics Administration, NACDA offers educational opportunities to its members. More than 1,200 athletics administrators annually attend the NACDA Convention. NACDA also owns the two preseason football games, the Kickoff and Pigskin Classics. Additionally, NACDA operates the Sears Directors' Cup program, which honors the all-sports champion in each of the NCAA Divisions - I, II and III -- and the NAIA, for a total of four trophies.