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All NACDA Members
Opening Remarks and Keynote Address
(Monday, June 15, 8:30 - 9:15 a.m.)


Vince Dooley:

Good morning. I'm Vince Dooley, the director of athletics at the University of Georgia and president of NACDA. It's my pleasure to open NACDA's 33rd annual Convention. Every year the role that NACDA plays in the field of intercollegiate athletics grows. This is evidenced by the number of athletics administrators who attend the annual Convention, Workshops, Forums and the Management Institute and by the number of affiliate groups that hold their meetings in conjunction with the Convention. We are pleased with the turnout we have this year.

On Thursday and Friday, NACDA hosted the seventh annual NACMA Workshop and fifth annual NAADD Workshop. Both of these Workshops had outstanding attendance. As many of you know, the National Association of Collegiate Marketing Administrators (NACMA) and the National Association of Athletic Development Directors (NAADD) are administered by NACDA. If you are responsible for marketing or development for athletics on your campus, you may want to look at becoming a NACMA or NAADD member.

Additionally, this is the third year the NACDA Foundation has sponsored the Workshop for the Primary Business Associate. It was held on Sunday and we had some 75 business managers registered. We are very pleased with the program we've put together and look to expand upon this Workshop next year. The agenda is listed in the Convention program. You may want to take this information back to your primary financial associate and encourage them to attend next year.

We also hosted the Honda Awards Dinner last night in which the presentation of the Honda-Broderick Cup occurred. This is the first year this event has been held at the NACDA Convention. We are pleased to welcome everybody involved with this marvelous program and we certainly want to congratulate Chamique Holdsclaw, who won the award over a splendid group of student-athletes in their respective sports, each of whom were winners last night, as well.

As in the past, many auxiliary groups will be holding meetings with us this year. A complete list is available in the Convention program. We would like to welcome these groups and encourage you to meet with us in the future. We have an exceptional lineup of speakers for the Convention this year. The program includes informative sessions for athletics administrators at every level. In addition to the general sessions, we have breakout sessions and round table sessions with a variety of topics to accommodate the needs of every administrator.

Also, we are pleased to have an outstanding group of exhibitors with us once again this year. They offer the finest goods and services that are right for any budget and are here to serve you. Please visit and spend some time with them. They are located in the Exhibit Hall. This year, because of your requests, the Exhibit Hall will be open following the luncheon until 4:00 p.m. today and tomorrow. The drawing for the grand prize will be held on Wednesday morning at the Business Session. To qualify, you must drop your business card into each exhibitor's box. The exhibitor from which the grand prize will be chosen will be selected on Wednesday morning. It consists of two round-trip airfares and four nights accommodations in Frankfurt, Germany, compliments of International Sports, Inc., located at Booth 12.

I would like to thank our sponsors. It is through their generosity that we are able to have such a fine social program. Please be sure to let them know how much we appreciate their support.

I would also like to offer a special thanks for 1st Vice President Fred Gruninger, 2nd Vice President Jim Livengood, 3rd Vice President Dave Hart, Jr., Secretary Art Eason and the entire Executive Committee and NACDA's office staff for planning a first-rate Convention program. I am sure you'll be pleased with the program we're offering you this year. I would just like to add that it has been an honor to serve you as president this year.

I would also like to give you a brief reminder that tickets will be collected at both luncheons so, please have them ready for your server.

This year, the Spouses' Hospitality Suite is located on the Voyager Lawn, which is at the far end of the building behind the Voyager Restaurant. It is sponsored by Outback Trophies Suites. They have installed a portable luxury suite, so please inform your spouses and try to stop in for a visit.

At this time, I would like to bring up NACDA's 2nd vice president, Jim Livengood, director of athletics at the University of Arizona, to introduce our Keynote Speaker. Jim.

Jim Livengood:

Thank you Vince. Several of our members mentioned to me as I walked in that the gentleman seated to my left does not look a lot like David Falk. They also mentioned that they saw David Falk in an interview after the Bulls/Jazz game last night in Salt Lake and really, quite honestly, we were wondering if he could get to Marco Island on time. Well, it's my pleasure to introduce to you our Keynote Speaker, Dick Schultz. We can't thank him enough for this great pinch hitting job.

Let me give you a little bit of an idea of the Dick Schultz legacy, if you will, to college athletics. I don't think there's a person in this room that does not know most of this, but let me just go through it. December 1, 1995, Dick was the named the eighth executive director of the U.S. Olympic Committee. He's been a tremendous friend to intercollegiate athletics and to all student-athletes for a great number of years. He'd been on the USOC from 1990 until 1994.

Dick served as the athletics director at the University of Virginia and at Cornell University. He was the head baseball coach and the head basketball coach at the University of Iowa. He's done it all. As a public speaker, he speaks more than 200 times a year to many different groups on many different topics. He has an extensive radio and television background. He has no idea how much we appreciate his time and effort to visit with our membership this morning to kickoff this annual meeting of NACDA.

Dick is a graduate of Central College in Iowa. He played football, basketball and baseball and four other sports he chooses not to mention at this particular time. He's a gifted athlete and stays very active. Please welcome ladies and gentleman, our Keynote Speaker, Dick Schultz.

Dick Schultz:

Thank you very much. I know you're disappointed that David isn't here because you'd like to know how Michael spends that 40 or 50 million that he earns every year. It would be fun to know how he does that, wouldn't it. It's kind of my year to pinch hit a little bit. I pinched hit for President Clinton earlier this month, giving the commencement address at Gettysburg College when he suddenly had to go to Germany, so this is something that I'm used to.

I'd like to kick this off with a short five-minute video, "The Olympics is the Destination." This was featured on NBC's "Olympic Show" which airs weekly now and we thank NBC for this video. So, let's take a quick look at this.

(Plays video)

Every time I watch those athletes, and we have a number of those films we put together ourselves, there's always a little tug on the inside. As you folks know so well, great athletes don't just happen. It takes a lot of discipline. Today, of course, in our world, an era of specialization, it takes almost a lifetime of work. I think Jesse Owens summed it up the best when, after ruining Hitler's Olympics in 1936 because of his pure Aryan Race, it just devastated him that the United States could come to Germany and somebody like Jesse Owens could be the highlight. Afterwards, someone asked Jesse what it was like to be in the Olympics. What kind of preparation does it take? He made one of the great quotes, "It's a lifetime of work for just 10 seconds." When you see these young people and you see terrific excitement of when they win and, as you saw in the video, some of the agony of defeat, it brings it home to those of us who have spent a lifetime working with young people and with young athletes.

The Olympics are probably the final capstone for most of them. You people do a wonderful job of helping us prepare our athletes. In the United States, we have something that's very unusual anywhere else in the world. We have a very strong high school system and collegiate system that helps develop our athletes and helps bring them to the point where they are of Olympic caliber. Even though we have professionals in the Olympics today, the vast majority of the U.S. athletes are still amateurs and they are still products of your schools and your programs. For this, we are deeply thankful.

We are especially appreciative of NACDA to work with us in hosting this special luncheon that you'll be attending later today which honors the NCAA coaches from both the Atlanta and the Nagano Games who coached our Olympic teams. There is one idiosyncrasy about the International Olympic Committee, among many, but one is that they award medals to the athletes but not to the coaches. Today, those coaches who participated and coached Olympic medal winners will be receiving medals from NACDA and the U.S. Olympic Committee this noon. We're really appreciative of that.

NACDA, other than the USOC, is the only organization that specifically identifies those coaches. For the athletics directors, I can't thank you enough for providing release time to those coaches to work with us and to coach those wonderful athletes when the Games come around. In Atlanta, of course, it was a record-breaking performance with 101 medals, the first time in a non-boycotted Olympics for many years that the United States has actually won the medal count. It was a terrific performance.

We've read about the reaction the international community had to Atlanta. Too many street vendors, too highly commercialized, but yet, history will show that the Atlanta Games are probably, without a doubt, the most successful Olympic Games ever conducted. They were the largest with 197 nations being in Atlanta. In 1996, there were only 197 Olympic Organizing Committees in the world. The first time in years, all 197 nations invited actually accepted and attended. It was because of the political process and other things that were going on in the world. Many times those nations weren't able to attend. More than 11,000 athletes attended Atlanta. It will be the largest ever because Sydney has had to restrict the number of athletes to around 10,200. I don't think we'll see Games again that will approach the numbers of Atlanta's 11,000.

The next Summer Games have been awarded to Athens in 2004. That same restriction of around 10,000 has been established. Why the restrictions? Basically, because the Olympics are getting to be so expensive, just like the programs that you run. When you need new facilities, the cost just keeps escalating. The budget for Atlanta was about $1.75 billion. For the Games in Sydney, with the Australian federal government helping, they have already spent more than 5 and 3/4 billion Australian dollars. Now the exchange is about $1.50 U.S. for one dollar, but still, that puts it in a category that very few can afford. One of the most expensive things is building the Olympic Village. This is why we have the reduction in size. There were nine million paid admissions to the Games in Atlanta. The Sydney Games will be spectacular, but I don't think we'll see that many paid admissions.

There are two major concerns I have about the Olympics as we go forward. The Winter Games will be in Salt Lake in 2002. Salt Lake has the opportunity of being one of the most spectacular sites ever for the Winter Games. Usually, they are held in small European cities and the venues are a long way away. Even in Nagano, which is a city about the size of Salt Lake, many of the venues were one and a half hours away. In Lillihammer, people had to stay in Oslo and drive over two hours to Lillihammer itself and the other venues to watch them. In Salt Lake, people will be able to enjoy the nice moderate winter climate and only 35 or 40-minutes away from Park City and other areas where there is a lot of snow. The furthest venue in Salt Lake will be about 40 or 45 minutes away. The budget for the Salt Lake Games is the largest ever for Winter Games. They'll be about $l billion.

As these costs escalate, the ticket price escalates with them as well. Sydney is projecting the Opening and Closing Ceremonies will cost close to 2,000 Australian dollars. As the price tag goes up and the ticket prices go up, you begin to wonder who are these Games for. Are they just for the corporations around the world who provide the sponsorships or is there still a place for families and children and ordinary people at Games like this? That's something that, as athletics administrators, we all have to be concerned with as the costs constantly escalate. Are our ticket prices getting to the point where it's no longer affordable for the average person to come to our events? We're seeing it in professional games already. Professional football and professional basketball are being priced out of the range of the average person, especially if you want to bring a family. That's one of the challenges in collegiate athletics that we have to be concerned with and aware of.

I would like to tell you some things about the Olympics that you may not be aware of. One of the questions I'm asked probably as often as any after my years of being the executive director of the NCAA is what about the two organizations? Are they comparable? What are the similarities between the two? The most common similarity is that they are both very large, volunteer organizations, the but it pretty much stops there.

One thing I always enjoyed about my time at the NCAA is that our volunteers were professionals. They were coaches, athletics directors, college presidents, people who were professionally trained and had respect for what everybody did. We have a lot of wonderful volunteers in the Olympics, but most of them did not have the professional background or the experience. They've either grown up through the sport or they've been involved in their individual sport as a volunteer. It's a much greater challenge working with the volunteers in the Olympics than it was in the NCAA. That's a credit and a compliment to you.

We do have wonderful volunteers in the Olympics. I don't know what we'd do without them. But, the Olympics is a huge organization. It goes from the boys and girls clubs on one end to our elite Olympic athletes on the other end, and virtually, everything in between. The AAU, the NAIA, the high school federation, the NCAA, virtually every athletics organization or recreational group in America is part of the Olympics.

The U.S. Olympic Committee basically received its authority in 1978 to function as it does today. The Amateur Sports Act was passed at that time which gives us the authority to run and manage the Olympics and control over the seals and emblems, etc. of the Olympics in the United States. The Amateur Sports Act was passed because of a fight between the AAU and the NCAA and other groups as to who would really control the Olympics. The athletes were the ones who were suffering. So, in 1978 this Act was passed and it provides us for their authority.

When the Act was passed, Congress said they will give $80 million to the U.S. Olympic Committee as a start-up cost to get themselves organized and settled and then $30 million per year after for funding. In the good old American way, Congress says a lot of things and, unfortunately, doesn't follow through. We're still waiting for that first dollar from the government. We never got the $80 million; we've never seen the annual revenue. This creates one of our interesting challenges, just like you have in your programs, especially those of you in Division I. Our challenge is to raise $125 million dollars per year just to keep the doors open.

In addition to that, when the Olympics are held in the United States, it's our responsibility to oversee those Games. We usually have to develop a marketing partnership with the city that's responsible for the Games. We are running the marketing for the Salt Lake Games and are committed now to raise $806 million between now and 2002 to help make those Games a success. You can imagine that we have a fairly large marketing and development department.

Seventy percent, if you include television revenue, of that $125 million or that $806 million basically comes from corporate America from sponsorships and from television revenue. The balance of it comes from merchandise sales, licensing and gifts from private individuals.

One of the things that has been very interesting to me having grown up and lived in the collegiate system for years and having one team compete against another and even in the Final Four, as great as it is, we bring together 64 teams to start with and four in the Final Four and it's one of the great sporting events in America. Yet, when those games start, there are four teams from four different schools and four different groups of people pulling for those teams. The exciting thing about the Olympics is it's truly America's team. When we put together a team and put it on the field, everyone in our great nation is pulling for that team. That's one of the exciting elements working in the Olympics. It's still a thrill for even the professional athletes who make millions to walk to that podium and have that medal hung around their neck. At that point in time, they're doing something for somebody other than themselves. It's an exhilarating experience to see the emotions of those athletes and how they respond to what they receive.

One of the big concerns I have is about some of our lesser known sports, lesser known from the standpoint of the average American citizens. Through our collegiate programs and our high school programs, even in the professionals, we do a wonderful job of publicizing our football, basketball and baseball teams. Hockey, now, is getting a lot of publicity. But many of the wonderful Olympic sports that provide terrific experiences to many people are sports that are not well known. Sports that you've had to drop at your level because of the increased costs of running gigantic programs. Because of that, we have a lot of holes in what I could call the pipeline. One of our challenges at the Olympics is to try to create a seamless pipeline from the very young to our elite athletes and make sure there aren't any holes in between. It's getting to be a greater challenge every year.

In gymnastics, for example, there are only about one or two states left in the United States that have a high school gymnastics championship anymore. We have a men's gymnastic championship at the collegiate level only by the grace of those that have allowed it to continue as an NCAA championship because it doesn't meet the criteria anymore.

Yet, if you take a look at young boys participating in gymnastics, there are thousands of them participating at a very young level. At about the time that they reach Little League age, they suddenly disappear because now they're starting to get involved in Little League basketball and Little League baseball and all of the other wonderful activities that are out there for them. And, their parents are taking a look at what their futures might be. If they have a young child with a lot of ability, they tell them to specialize here or there because you have a chance of getting a college scholarship. Perhaps they have a chance of getting a million dollar professional contract. They're dropping out. You, better than anyone else, know how tight that funnel is. We have about 300,000 athletes now involved in college athletics in America. About one and a half or two percent of those come out of the bottom of that funnel and actually have the opportunity to be drafted or try out for a professional team. Out of that one and a half to two percent, the ones that actually sign will play four years or less. In the meantime, we have thousands and thousands of young people that are missing out on opportunities to participate in skiing or soccer or gymnastics or water polo or many of the other Olympic sports. They're missing a wonderful opportunity to have the international experience, to compete internationally and participate in one of the great sporting events in the world.

What do we do to cure that? That's a big challenge. One of the things we have done is create the USOC/NCAA Grant Program. We're in the first year of that. We've committed $8 million to that. We've tried to do that by targeting conferences that are willing to either enhance Olympic sports for men or women with a special emphasis on sports for women, but also, to introduce new programs. We have a conference that's working on team handball. We have another conference that's strictly women's ice hockey and it goes on. The NCAA/USOC Grant Committee will be meeting this week in Colorado Springs to review that first year. On paper now, it looks pretty good. We hope it will continue to grow and develop because we think it can be an important link in plugging one of their key holes in that pipeline.

Another program that we have started is the Community Olympic Development Programs. We're doing it in Salt Lake, Minneapolis/St. Paul, Atlanta and San Antonio. This is strictly a pilot and it's working with young children. The whole scope of this program is to take somebody familiar with the Olympics, put them into the community on a full-time basis working with a local group, to develop a specific set of Olympic sports in that community. We concentrate on two or three in each one of those areas. We don't overlap them. The idea is to help the volunteers to become better coaches by coaches training to help show them how to raise some money to support these programs. Maybe we'll never get an Olympic athlete out of that group, but we think that, along the way, we can provide some incentives and some interests and expose young people to some things that are new, exciting and interesting.

Let me wrap up with a couple of thoughts that I think are important to both of us. One of the things I've always been asked over the years, both at the NCAA and now here, is what are the great challenges that face us in athletics? As you well know, there are a lot of them. Funding is a big one. It's one we've all been faced with. You, as athletics directors, I think, have the most challenging jobs in America. Your job is strictly crisis management. You get all of the crap when things don't go right and when things are successful, they look to the coaches and others because those are the people that put the programs together. But, you're the people who stand behind those programs. You have to put them together, you have to hire the right people, get them into the right places, make sure that they have a chance to be successful. That's a huge challenge. So, my hats are off to those of you who have chosen this profession and it's important that you stay with it. America needs leadership now more than at any other time. I don't know of any group of people that's in a better position to do that.

The challenges you face are huge. I think two of the important challenges you face as athletics directors and we face in the Olympics are two very simple ones, agents and athletes' rights. Those are going to be two of the biggest challenges that we all have to face if we're involved in athletics at least for the next five years, maybe even longer. At the NCAA level we fought unscrupulous agents for years. Back in 1981, when I first went to the University of Virginia, I was appointed to the first NCAA Agents Committee to try to look at how we could get them under control, to provide certification, etc. Until there is some type of federal law, that's really a wasted effort. The state laws, for the most part, just don't have enough teeth in them. I was pleased to see that an agent in Pennsylvania was penalized for what he did to a Penn State athlete.

There are a lot of great agents out there. Fortunately, David Falk who was going to speak here today, is one of them. They do a wonderful job. Even the good agents, once they sign the great athletes that are no longer eligible for your institutions, we become involved with them. Virtually, all of our top Olympic athletes that have used up their collegiate eligibility have an agent and they become very difficult, sometimes, to work with. So, agents are going to be a challenge.

Tied in with that are going to be athletes' rights. You're now instituting a work program for college athletes that they can use during the term time. It's fraught with problems, but I think it's a step in the right direction. Those of you who remember my days at the NCAA know that I've always fought for larger scholarships, more benefits for the athletes. I had to push hard to get the Athlete's Advisory Committee passed through the NCAA Council. That, I think, has been a positive force for the NCAA. I still think college athletes at the Division I and Division II levels ought to receive the full cost of attendance. I know that's a challenge for you because with Title IX, everything has to balance out, but if we don't do those things, there's going to be more and more demands. At least the job program has the opportunity to help modify that a little bit. Once again, I realize it's fraught with problems, but you're better off having something out there that you have a little bit of a chance of controlling rather than have other people doing things for athletes that you have absolutely no control over.

It's not going to stop with the job program, folks. The athletes' rights issues and the benefits for athletes are going to continue to increase year-by-year. There's going to be more pressure on you to do more, to give them more say on what goes on, to provide more funding, provide more perks, more opportunities. You're going to be looking at trust funds for athletes. You're going to be looking at ways of how an athlete can have endorsements, have recognition and still maintain their amateur status, especially at the Division I level. Those are interesting challenges for you. I don't have any answers for you, but those are the challenges you're going to be facing and they are ones we have to face also.

Finally, let me just sum up by saying this. We've talked about challenges and I know there's many mornings you wake up and wonder why you're in this crazy business. You want to pull the covers over your head and go back to sleep. I've told people for years that the only jobs in the country that don't amount to anything are the jobs that don't have any challenges to them. There isn't a person in this room that would take a job that didn't have a lot of challenges. Those are really the important jobs. The fact that your challenges, for the most part, involve the livelihood and welfare of young people makes it more important.

Athletics is a very key ingredient in the fiber of Americana. One of the early experiences I had in the Olympics caught me by surprise. I came into this job about a year before the Atlanta Games. It was exciting and we had a lot of work to be do. We finally got to Atlanta. The Opening Ceremonies is an important part of the Olympic Games. The key ingredients are what they call the Parade of Nations. All nations march in, first one after another. With 197 teams in Atlanta, it took a huge amount of time. When I looked at the schedule, that we had the stage in the Olympic Village at 4:00 p.m. and being the host nation, we probably wouldn't march into the stadium until 10:00 p.m. that night, I asked myself if this was worth it. Do I really want to go through this? Maybe I'll just skip it and just sit in the stands. I got to thinking about it and decided that it wouldn't be the appropriate thing to do.

At 4:00 p.m., we got on the buses to Fulton County Stadium, which was right across the street from the Olympic Stadium. It was hot and miserable and there was a lot of noise. You could see a little bit of what was going on across the street, but you really couldn't hear it. Finally, at about 10:00 p.m., it's our turn to march. When I hit the top of that ramp and started walking down the ramp and suddenly there were 85,000 people on their feet chanting "USA, USA, USA," I just choked up. It was the most wonderful experience I've ever had. A lot of things went through my mind then. This is really important to the American people. Athletics is really important to the American people and high performance is really important to the American people. But, with all of that, if we don't develop the right kind of people with the right kind of attitudes, with the right backgrounds, with the potential of being leaders of this great nation in years to come, then we have failed in our job.

That, of course, is our challenge, each and everyone of us. I've spent a lifetime working with young people and most of you have also. They're wonderful people. They're full of challenges, but the opportunity is so great, we can't let it slip through our fingers. Thank you for what you do, the challenges you accept and the wonderful job you do with working with young people today.

Vince Dooley:

Thank you Dick. Thank you for your leadership as the executive director of the NCAA, for your leadership in the U.S. Olympic Committee and, especially, for coming off the bench, talking about bench strength. We deeply appreciate it and we have a great appreciation for the Olympics. We do say "USA." We'll have that luncheon today where we'll honor and recognize the Olympic coaches. Three years ago, Billy Payne came and gave the Keynote Address. We deeply appreciate the Olympics and we deeply appreciate you. On behalf of NACDA, we'd like you to accept this as a token of our appreciation. Dick, thanks again.