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ALL NACDA MEMBERS
OPENING REMARKS AND KEYNOTE ADDRESS
(Monday, June 7 --8:00-8:30 a.m.)

Jim Jones:

Good morning. I'm Jim Jones, the director of athletics at Ohio State University and this year's 1992-93 NACDA President. It's my pleasure, on behalf of the Officers and Executive Committee to welcome you to the 28th Convention. You know the role which NACDA has played in the field of intercollegiate athletics has grown each year. This is evidenced by the number of athletic administrators who attend our annual Convention, our workshops, our forums, the Management Institute and the number of associations that hold their meetings in conjunction with our Convention.

This year, we hosted the second annual NACMA Workshop, which as many of you know, is the Collegiate Marketing Association. It is now administered by NACDA, and if you're responsible for marketing on your campus, you may want to take a look at joining that organization. Additionally, this is the last year of the NACDA Foundation- sponsored Workshop for Athletic Fund Raisers. Next year, in it's place, will be the inaugural NAADD Workshop, which is the National Association of Athletic Development Directors, and which will also be administered by NACDA. It is for administrators responsible for the fund raising activities of our athletic departments. If your interested in joining this association, membership brochures are available at the registration desk.

As in the past, many auxiliary groups will be holding meetings with us this year. A complete list is available in the Convention program. At this time, I'd like to welcome those groups and encourage them to meet with us in the future. Our Convention program is filled with informative sessions for all levels of athletic administrators. In addition to the general sessions, there are breakout sessions and round table sessions intended to meet the needs of every administrator.

We are pleased to once again have a great group of exhibitors with us. They offer the finest goods and services that are right for any budget and they are here to serve you. Please visit and spend some quality time with them. They're important to us.

We would like to thank those people who are our sponsors for this Convention. It's through the generosity of those sponsors that we are able to have such a fine program. Please remember also, as you visit our exhibitors, that there will be a number of drawings, not the least of which, is the trip to Europe.

I'd like to offer at this time, my special thanks to John Swofford, our First Vice President, the Executive Committee, the Officers and the staff for putting this Convention together. We very much appreciate your efforts.

There are some business items I need to remind you of. Immediately following this session is the general session at 8:30 a.m. The 10:15 a.m. session is intended to be a breakout session and you may attend anyone of those sessions, regardless of the division in which you find yourself. Following, are the divisional meetings.

One last item. No one ever takes your luncheon tickets, but they will this year. Please attend the luncheons. I think you'll find them enjoyable, but please bring your luncheon tickets with you.

At this time, it's my pleasure to introduce to you our Keynote Speaker, Dr. Harvey Schiller. As executive director of the U.S. Olympic Committee, Harvey is the sixth person to have served the USOC in this position and has done so since 1990. Harvey played a major role in the awarding of the 1996 Olympic Games to the city of Atlanta. He now serves on the Executive Committee and the Board of Directors for the Atlanta Committee for the Olympic Games and is co-chair of the USOC/ACOG joint marketing venture.

Dr. Schiller's Olympic involvement has spanned two decades. Prior to officially joining the USOC, Dr. Schiller was the commissioner of the Southeast Conference and established some of the most successful television packages marketing programs in the nation. A graduate of The Citadel, Dr. Schiller had an outstanding 24-year career in the U.S. Air Force, retiring in 1986. Ladies and gentlemen, our Keynote speaker, Dr. Harvey Schiller.

Harvey Schiller:

I'm sure a few of you choked when you heard I was going to be the Keynote Speaker. Thank you and I want to thank NACDA especially, for the special programs this week in recognizing the Olympic coaches from Barcelona that are also part of the collegiate scene. Everything that all of you do every day is extremely important to the Olympic movement in the United States. Of course, that follows that you are important to the Olympic movement throughout the world for the more than 200 countries that make up the International Olympic Committee.

As you know, the past four years we've had a very exciting quadrennium where we had OlyInpic festivals, many of which were on your campuses, in Minneapolis and Los Angeles, and we are now moving to the Games in Norway and then on to Atlanta in 1996. This past period, we came off athletic successes in such diverse places as Havana, Cuba; Albertville, France; and Barcelona, Spain. I've brought along a very short video of some highlights from Barcelona.

The lesson to learn from this video is that as you're crossing the finishing line, don't look to your right to see who's behind you.

I want to recognize the significant contributions that all of you have made to our efforts in the United States. The programs you represent are vital to our success and not just to the Olympic movement, but to the future of sports in America. Around the world, you measure the strength of the nation in many ways. Whether it's right or wrong, in the Olympic movement, it's measured in athletic successes. We've seen the breakup of the formerly Eastern block countries which have really expanded the number of participating nations. At the same time, what that has meant is that more countries are winning gold medals than ever before.

The future of this movement is going to be dictated by our contributions to sport in America. Your U.S. Olympic Committee really stands as the single organization responsible for all of the development of sport in America. It's probably not been something we think about very often, but we do not have a minister or cabinet position that's dedicated to sport itself. That responsibility moves to the U .S. Olympic Committee. At the same time, as we turn and look across this nation, we see dramatic changes in how young people are or are not involved in sport. Your success on an everyday basis really depends on how many people participate, how the triangle is formed, how wide it is at the bottom. When you think about the breakdown of park and recreation programs and government and community supported organizations, and as you had to pull back programs because of financial burdens across this nation, believe it or not, proportionately, there are fewer athletic opportunities available for young people in this nation today than there were years ago.

In 1896, some 13 countries participated in the first Olympic games of the modern era in Athens, Greece. More than 30 athletes representing the United States marched on the field. At that time, the effort in the United States was very small in terms of financial burden. As we grew as an organization, we really became nothing more than a travel agency, sending athletes to the Games. When the Amateur Sports Act was passed in 1978, we became an organization that gave money to our national governing bodies in a very direct way. For a whole range of activities, we began to build training centers. We've yet to do a lot of the things that other nations do on an everyday basis.

Since the time that we first started giving money to our sports bodies in America, the public has demanded greater accountability for those dollars. Just recently, we're not only saying that we want greater accountability for the dollars in terms of where they go, but we want to make some judgement on how they're spent. The U.S. Olympic Committee is investing on an everyday basis in grass roots programs across the country in concert with all of our organizations, ranging from our 41 sports bodies to disabled sports bodies in the United States. That challenge remains in a partnership between all of us. We like to say that this is not your fathers' Olympic Committee. It is an Olympic Committee which is dedicated and committed to diversity on issues like gender equity and participation of all across the country .

The true challenge is to define our objectives which is not very easy for any of you. It's hard to detenDine how you will be measured until each of us understands what our particular goals are. Al Oerter, one of the greatest Olympians of all time, won four successive gold medals in the sport of discus, in track and field. When he is asked about his participation in the Olympic Games, the first time he made the team, the most important thing to him was making the team itself. The second time, the most important thing was beating the competition. He dido't really realize until his third Olympic Games that the most important thing to the Olympic Games was that this was a venue where you could be the best that you could be without regard to the competition. You ought not to throw something, or run somewhere, or swim as far just to beat the person in the next lane. You really ought to be in that particular arena or pool, or whatever it is, the very, very, very best that you can be. That's what the public really expects from each of us. That's what I would challenge each of you to do. Don't worry so much about what's going on at the next institution or across the state in tenDS of participation, but to put your program out in front of all others because it can be the very best that it can be.

Intercollegiate athletics at every level is facing some very special challenges. Because of that, it's time to take a new look at the model and perhaps create something that's a little different. If we don't change with the changing times, we're facing a real dilemma in tenns of sport participation in America. One day, each of us will wake up and find that the athletes we expect to be on our campuses are just not available, in spite of everything else we do. Our challenges remain in the area of financial burdens and a whole range of other things. We, as an Olympic Committee, are trying to support the efforts that you have, as well. In Atlanta, for example, we've added some new sports such as women's softball. We hope to add women's soccer soon. All of those things are supposed to represent increased opportunity for all of you and for every American.

We said that Atlanta is a new special opportunity. Many of you were involved in the Games in Los Angeles and remember what a gift that was to America just a few short years ago, and of course, the Winter Games in Lake Placid and the tremendous success of the U.S. hockey team in overcoming odds that no one would ever have predicted. Yet, as we look at that hockey team, for example, we look across this country at how many new hockey programs and how many new arenas have been built to support what was then the most successful program in the world, we don't find many changes. In 1984, at the Los Angeles Games, Mary Lou Rettan, as a female gymnast, scored a perfect 10. She was awarded the gold medal and all of us believed that it would spur more participation for more young women across America, and it has. One of the things that has happened is that gymnastics for women has moved out of the school community and moved into the private sector. We have to be very careful that we don't deny the opportunities to young people because of social background or economic availability .We ought not create something that each of us would have probably wanted to do and that was to stand on that victory stand at some time and have that medal put around our neck and to hear our anthem playas the flag rises up the pole. That's a special challenge. We should be creating opportunities, not taking them away.

We mentioned Atlanta. Just a few short years ago, the International Olympic Committee selected that great city to host the 1996 Olympic Games which is also the 100th celebration of the Olympic movement around the world; a special gift, again, which will take sport into the next century in a way that it has never been seen before. We hope that many of you will participate in a whole variety of ways --leadership participation, your campuses to host the countries as they visit the United States in preparation for the Games in Atlanta and not just campuses in the south, but across the nation as a whole. I brought with me another short video which is part of the bid city presentation that was shown to those members in Tokyo in 1990. If you just take a minute, you'll see why after watching this, you might pick Atlanta yourself.

From your community, a collegiate director of athletics from the University of California, and most recently from the University of Miami, an Olympian, a great individual and a great leader, and he is going to be responsible for building all of those new venues and filling them with people and making sure that all the teams have the fairest level of competition. I would like to introduce him as the new Director of Sports for the Atlanta Games, Dave Maggard.

Dave Maggard:

Harvey, thank you very much. I must tell you that it does seem a little bit odd for me to be in another position after sitting out there with all of you for about 21 years. I think that what you have heard from Harvey and what you have seen in terms of the preparation for Atlanta, you can understand the excitement and enthusiasm that I have. It's a very unique opportunity and something that I'm looking forward to. Harvey had asked me to say a few words about the Atlanta situation. I have been in Atlanta for a very short period of time so, I'm going to make my comments very brief.

I would like to pick up on what Harvey alluded to and that is the cooperation and the coming together of the USOC family in the collegiate community .The economics today in intercollegiate athletics and in sport really dictate and mandate that we have a closer cooperation and a closer working relationship with both of those groups. I think Harvey has done a great job in bringing a lot of that together in the next few years. It's essential and it's something that's very important for the future.

It's a tremendous thing to have the U.S. Olympics in the United States and in Atlanta. We are just about three years before Opening Ceremonies. In Atlanta, we will have over 170 countries participating in the Games. There will be over 16,000 athletes and officials, over 15,000 media reps. The Olympic family members and VIPs will grow to 25,000 by that time. There will be 31 new or modified venues. All of those venues have been identified by this time. The major venue, the Olympic Stadium, will have ground breaking on July lOth. There will be 30 different sports contested in these 31 different venues. There will be eight million tickets sold. There will be 500,000 hotel room nights. There will be 2,100 hours of television coverage. There will be over one million meals served in the Olympic Village. The economic impact on the state of Georgia between 1992 and 1997 is estimated to be about five billion dollars. This will create over 80,000 jobs. The projected revenue is about 1.6 billion dollars with expenditures projected to be about 1.5 billion dollars. You can see that this effort didn't start yesterday. Billy Payne, of the Atlanta Organizing Committee did a tremendous job i attracting the Olympic Games to Atlanta. But, there's a tremendous amount of work. It's a great undertaking and, obviously, it's going to require a tremendous amount of cooperation, not only from the business community but, from 1 collegiate community .There are a number of collegiate operations in and around Atlanta that are going to participate i this. It is a tremendous undertaking. It's something that so many people will be involved in. It's a great pleasure for me to work with Harvey and the Organizing Committee.

I can't think of a better profession than what all of you are in. In spite of the challenges and of us face, it's a tremendous profession. Appreciate it, because it's a great one.