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(Tuesday, June 9 -1 -2:30 p.m.)


Yesterday , those of you who were lucky enough to come to our Disney Luncheon got to see one of the main purposes of the NACDA Foundation and that is, providing scholarships for student-athletes. You got to see some really outstanding examples of the kind of work that we do and one of the reasons why we love our jobs. Today, we're going to talk about our history. We're going to honor people who have come before us and who have set the stage. People who have done great things and who have set great examples. It's going to be a terrific luncheon for us. To set the stage, John Swofford, the second vice-president and athletic director at the University of North Carolina will give our invocation.


Thank you Bill. May we pray. Dear God. we dlank you for dlis and every opportunity dlat we have togedler to celebrate intercollegiate adlletics. We dlank You for dle outstanding people dlat we honor here today and we are grateful for dleir many outstanding accomplishments and dleir commitment to dle world of college sports. We ask dlat You bless this food to our nourishment and us to Your service. Amen.


It looks like everyone is pretty well fmished, so we're going to start now. My name is Bill Byrne and I'm delighted to welcome everyone to the James J. Corbett Memorial Award Luncheon. First of all, I'd like to introduce some of the people who are at the head table who will not be speakers today. At the upper dias at the far end is Mike Cleary, the executive director of NACDA. From the University of Arizona, our third vice-president, Cedric Dempsey; from North Carolina, John Swofford; from Ohio State, our first vice-president and elected today, our president for next year, Jim Jones; from Fitchburg State, our secretary, Betty Kruczek. On the lower dias, starting from my far right, from Sanoma State, Ralph Barkey; from Virginia Union, Jim Battle; from Framingham State, Larry Boyd; from Boston College, Bobbi Carson; from Texas A&M, John David Crow; from Santa Barbera City College, Bob Dinaberg; from South Dakota, Jack Doyle; from the Ohio Athletic Conference, Tim Gleason; from Rutgers University, Fred Gruninger; from East Texas State, Margo Harbison; from Miami-Dade Community College, Jim Harvey; representing the Orange Bowl is Steve Hatchell; from Shepherd College, Mike Jacobs; from Florida, Ann Marie Lawler; from the College Football Association, Chuck Neinas; from Montana, Kathy Noble; from Northern Colorado, Bob Oliver; from Holy Cross, Ron Perry; and from St. Louis Community College, Lea Plarski; from Western Illinois, Helen Smiley; from Eastern Michigan, Gene Smith; from Bergen Community College, Bob Thompson; from the Sun Belt Conference, Craig Thompson.

From the reports that we've had, you seem to think that you've enjoyed yourself recently and I'm glad to hear that. I want you to know that our Executive Committee, the Officers and the staff that we introduced are the ones who are responsible for putting this program together. I think they've done a terrific job and I'd like to give them a hand.

One of the questions that I was asked was how I happened to be chosen as master of ceremonies. I thought I should tell you about that When we were making the decisions with the Committee, the first person we wanted was the most intelligent in the whole group. We were turned down. So next. we wanted the most articulate person among us and we couldn't get that person. So finally, we looked for the most enthusiastic person because we needed someone who could really fIre the group up and we couldn't get them. Finally, as a last resort, we settled for the best looking. What can I say? I felt I had to accept After all, I turned them down the fIrst three times I was asked.

Now, I'd like to introduce NACDA's past president, Frank Windegger, athletic director at Texas Christian University, to introduce our 1992 Ha11 of Farners.


Thanks Bill, and they say Ducks are ugly? You think you're cute. The 1992 Hall of Fame. First is Earl Banks. The words pinnacle of success were all too familiar for Morgan State student-athletes during Earl Banks' 27 years as the Golden Bears' tireless athletic director and head football coach. Banks certainly practiced what he preached, pushing all of his players to be the best they could be at whatever field they chose upon graduating from his program. He is best known for compiling a 31-game win streak, seventh longest in college history, during the 1965-68 campaigns. He guided Morgan State in winning the Orange Blossom Classic in 1965 and the Tangerine Bowl in 1966. He arrived at Morgan State in 1960, going on to have five championship seasons. He became the athletic director in 1973 and held the post until 1987. Please give a warm welcome to our 1992 Hall of Famer, Earl Banks.

Colonel John Clune is a 1992 Hall of Fame inductee. He was very dear to all of us in intercollegiate athletics and to this Association. He will be remembered as a very special man who influenced everyone who knew him in a positive way. He spent 16 years as athletics director at the U.S. Air Force Academy during which time he permanently changed the direction of athletics for the future of the institution. A past NACDA Executive Committee member and president, Colonel Clune was also a member of the NCAA Post-Season Football Committee and chairman of the NCAA Voting Committee. He was the driving force behind the academy's entrance into the Western Athletic Conference in July, 1980, and the first service academy to join a conference. On April 4, 1992, Colonel Clune passed away at Lackland AFB, Texas, following a bout with cancer. Accepting the Hall of Fame Plaque for Colonel Clune is Colonel Ken Schweitzer, the athletic director at the U.S. Air Fon:e Academy.

Tom Frericks was a dedicated leader at the University of Dayton. His 27 years at Dayton saw him serve as, and excel in, the varied capacities of the director of athletics and vice president of the university relations. He was also a very driving force in the continued growth and development of the NCAA Basketball Tournament. Tom passed away in January after a battle with prostrate cancer. Just 16 days earlier, the University of Dayton honored him by re-dedicating the University of Dayton's field house as the Tom I. Frericks Athletic and Convocation Center. Accepting the Hall of Fame plaque is Elaine Dreidame, the senior associate director for the Flyers.

For over 40 years, Dave Hart was a highly respected member of the athletics community .After three years as head football coach at the University of Pittsburgh, he went on to hold the athletic directorships at both Louisville and Missouri. He became commissioner of the Southern Conference in 1986, a job he held until retiring in 1991. Dave also served NACDA as an officer and on the Executive Committee. His son, Dave, Jr., now carries the athletic torch for the family as the director of athletics at East Carolina. Please welcome our 1992 Hall of Famer, Dave Hart.

Next is Barbara Hollman. Barbara has devoted a majority of her professional life to the advancement of women's collegiate athletics. She began her career as an assistant AD at the University of Washington before moving on to the University of Arizona where she served as the assistant to the director of women's athletics for five years. In 1980, Barbara became the associate AD at the University of Montana and had a tremendous impact on the Lady Griz athletic program. She currently holds the position as dean of students in the Division of Student Affairs at the University of Montana. Please give a warm NACDA reception to former NACDA Executive Committee and now Hall of Famer, Barbara Hollman.

Next is Carl Miller. Carl Miller is a great asset to NACDA and to intercollegiate athletics. He began his administration career at North Dakota State University and at the University of the Pacific. Carl was NACDA's president in 1987-88 and served on the Executive Committee from 1980-84. He is a member of the University of South Dakota and North Central Conference Halls of Fame. Carl currently serves as the director of the Mason City , Iowa campus of Buena Vista College. Please, a round of applause for Carl Miller.

The name Andy Mooradian was synonymous with the University of New Hampshire athletics for over 45 years. He began as a UNH football and basketball player, moved on to coaching, including one year as a head football coach, before taking over as athletic director in 1966. For the next 21 years, the Wildcats' athletic program was under Andy's watchful eye. He also served NACDA as president and served on NACDA's Executive Committee. Andy is still on the move as he's spending time now working with a travel company. Ladies and gentlemen, Andy Mooradian.

Next is Dr. Demie Mainieri. When you talk about baseball at Miami-Dade North, you talk about Demie Mainieri. In a 30 year coaching career, he compiled an astounding record of 1,012 wins and just 409 losses, becoming the first junior college baseball coach to ever win 1,000 games. He also served as athletic director for 28 of those years. Demie was a member of NACDA 's Executive Committee and a member of the NJCAA Hall of Fame and the American Baseball Coaches Association Hall of Fame. He currently is a territorial scout for the Milwaukee Brewers. Please welcome Dr. Demie Mainieri.

Carl Ullrich is our next inductee. Carl looks like an Army man. For 10 years he rejuvenated the athletic program at the U.S. Military Academy. His leadership helped the Cadets to three post-season bowl games, the only bowl appearance in academy history. He began his athletics administration career as a crew coach, which includes 11 years at the U .S. Naval Academy. Carl is currently the commissioner of the Patriot League. He served as secretary for both NACDA and Division I-A. Carl could not be with us this afternoon, but accepting his plaque on his behalf is the current director of athletics at the U.S. Military Academy, At Vanderbush.

Our next inductee is At Van Wie. An era ended last year when At Van Wie stepped down as the athletic director at the College of Wooster. He ftrst came to Wooster as a student in 1948 and returned as an assistant coach in 1960. At took over the head basketball coaching duties a year later and proceeded to compile a 303-215 record over the next 18 years. He was also named athletic director in 1974. At has served the NCAA on various committees, on the NCAA Council and as a Division III vice president. He was on NACDA's Executive Committee and still plays an important role in the NCAA and NACDA's annual Management Institute. A true Hall of Famer, please welcome At Van Wie. At will respond on behalf of all of our Hall of Fame recipients.


Thank you very much. It is indeed an honor for me to respond for the 1992 class of inductees into the NACDA Hall of Fame. To say that we are thrilled with this prestigious honor would be a vast understatement. To join the legends of our profession in our Hall of Fame is indeed an honor of significance that each one of us will cherish for the rest of our lives. Although this is a day of highlights for all of us, it is also a time of sadness in that two of the fmest gentlemen who have ever served intercollegiate athletics are not with us today. Colonel John Clune from the Air Force Academy and Tom Frericks from the University of Dayton, who both exemplified the highest qualities of leadership and integrity. Their contributions to intercollegiate athletics were enormous and they are missed by friends and colleagues today.

Those of us honored today have had a great deal of help and support. At this time, I would like to introduce my wife Judy, my partner and mother of my four children and all the rest of the families and spouses of our inductees. Please, all stand. You know there isn't any way you're going to be ~ AD for all of those years without some help at home, I know that.

I'd also like to introduce the only faculty rep that's ever made one of these meetings. Dr. Gordon Collins, long-time faculty rep at the College of Wooster, who I consider the fmest faculty rep in the country, and many people agree with that. Gord, I really appreciate your being here today.

This year's class of inductees combine approximately 158 years of athletic administration. Tbat's a lot of years. That's also a lot of budgets, coaches hired and some fired. Crises large and small, expected and unexpected. We dealt with presidents, educated presidents, vice presidents and deans. We re-educated many. We've built new facilities. We've renovated old facilities. We've worked with the media, both friendly and unfriendly, and tried to educate and cultivate them. We've had our daily share of trivia and fought many battles and none of us are undefeated. Was it worth it and did we enjoy it? I believe the answer is a resounding, yes!

The satisfaction for me, and I'm sure for my colleagues up here, would come on a beautiful fall afternoon when the practice fields would be full with young people full of energy and enthusiasm, when a competent staff of coaches were preparing for Saturday afternoon's contest To realize daily that this was education, an important part of education, and not an extra curricular activity. And, that good coaching was good teaching, as good a teaching that went on inside the university. Then, to see young people being asked to reach beyond their perceived grasps. Then, to watch these young people on Saturday in the stadium, in the fields, in the swimming pools and on the tracks.

After becoming emotionally attached to these young people for four years, watching them cross that stage to receive their diplomas, go on to graduate school or professional school or on to a job. To me, those are the satisfactions that came with this job.

Unfortunately, like most people, when we got home at night, when we had a chance to relax and read the paper, or watch the news, we are normally jolted back to reality because another day a president of a university, a member of Congress who didn't have much to do that day or a local innovative reporter with few, if any facts, gave out their daily criticism of intercollegiate athletics and those people who run intercollegiate athletics. It would be ludicrous for me to say we don't have problems and haven't had problems, but I'm also confident as a person who has served in this organization, that in this room there's the skills, the expertise, the integrity to solve those problems. NACDA has provided us with the forum to discuss, the forum to debate and the forum to put together a plan of action to solve these problems. I am confident that those problems will be dealt with.

A final word to the young people --study the issues. Have the courage to speak out on the issues. Accept the responsibilities of leadership when they are offered. Don't be one of those individuals who stands in the back of the room, listens to the discussions or debate, and then goes out in the hall and complains.

Again, let me thank you for bestowing this honor on all of us today. The friendships that we have made through NACDA, the friendships that we have made through intercollegiate athletics mean a great deal to all us. Thank you very much for this wonderful honor.


Next, I'd like to introduce Jack Gimmler. Jack's the associate athletic director at St. John's and he's a member of the Special Committee of the NIT. He will present the NIT-NACDA Athletic Directors Award. Jack.


Greetings. Mr. Jack Powers, our executive director, sends his warmest greetings and gratitude for the consistent help that all of the athletic directors have given to the NIT. He, with the other members of the committee, are in Europe now with the touring NIT A11-Star Team.

This year's recipient of the NIT-NACDA Athletic Directors Award is a man who consistently brought southern charm, gentleness, competency and integrity to every position he has ever held as a player, as a coach, as an assistant commissioner and now, as the athletic director of the University of Kentucky. He has, as the award says, given encouragement, involvement and full support to the NIT. The 11th and 1992 winner of the NIT-NACDA Athletic Directors Award is given to C.M. Newton from the University of Kentucky.


Thank you, Jack. This is indeed, an honor and sharing in that honor with me is my associate coach of the past 42 years, my wife Evelyn. This is special for at least three reasons. One is to look at the past recipients such as the Ben Carnevales, the Peter Carlisimos the Bill Flynns, the Carl Maddox' and the Bob Woodruffs is pretty elite company. Secondly, the respect that I had for Jim Corbett and receiving my award at his luncheon. I had the opportunity in 1965, as a young coach, to be one of two persons interviewed for the LSU head basketball coach's position by Jim Corbett. I went in with much fear and concern. He was a man with great charisma, power, intellect and administrative skills and to go through that process and to show his great administrative skills, he gave the job to the other person. I think it turned out to be the best thing both LSU and for me at the time because I really wasn't ready for that job at that time. Anything to do with Jim Corbett is something special to me.

The NIT itself is special to me. My fIrSt exposure to the NIT was as a high school student in the mid-1940s in Ft. Lauderdale, Florida. I watched on the newsreels the finals played in the NIT at the old Madison Square Garden and watching a Kentucky team of Ralph Beard and Alex Groza and some others who performed. I made a decision then to go to Kentucky some day and also, someday playing in that Garden and in the NIT. Fortunately, I was able to do both. I attended the University of Kentucky on a basketball scholarship and played in an NIT in the old Garden. I then went on to coaching, having further exposure to the NIT.

I have a great feel for the people who run the NIT and for the tournament itself. It's been great for college basketball and it's been great for college athletics. For these reasons and many more, I'm very pleased to accept this honor. I can't help but sit here and reflect that there may be more persons out there who are more deserving of this award, but there certainly are none that are more appreciative. Thank you.


And now, the most prestigious award our Association presents, the James I. Corbett Memorial Award. Here to do the honors, is a former Corbett Award winner and NACDA past president and the current director of the Blockbuster Bowl, my friend, Mike Lude.


It's really great to be introduced by the best looking guy in the house. Ladies and gentlemen, a timely thought from the book of Words & Inspiration. True eloquence consists of all that is proper and nothing more. That my friends, is my goal in presenting to you today, the 1992 recipient of the James Corbett Award, Dr. Homer Rice. Each year, the recipient has the opportunity to choose the individual who would be his presenter. When Homer asked me to do this, I immediately said, "Yes, I wi1I!" I'm pleased to bestow, beyond any of your comprehension, upon my friend Homer Rice, the highest honor any athletic director could ever receive and that is to be recognized for his outstanding contribution to one's profession by his peers. That is something that cannot be equaled or surpassed.

You can read all of the information about Homer in the printed program as you leave here. However, I want to do what they do at the Olympics. I want to do this personally with Homer. I've known this man for about 30 years. As a true, loyal friend, a coaching colleague, a fellow athletic director and an important partner on the NCAA and on the NACDA executive boards, of sharing as a staff member for summer FCA Conferences and much more. I admire Homer Rice. I respect him. I love this man for many reasons, some of which are he' s a model husband, father, grandfather and a dedicated churchman. I respect him for his character, his leadership, his professional and personal wisdom and for the virtues, some of which I believe are these --courage, serenity , modesty, enthusiasm, confidence, imagination, patience, understanding, discipline and faith.

Homer and I have worked together closely in helping to form the Division I-A Athletic Directors Association, in giving our time and energy and especially his talent We've done this and we hope that we have made a truly meaningful, professional organization, or at least, help.

Homer grew up in Kentucky. He graduated from Highlands High School. He excelled in football, basketball, baseball, track and boxing. He was an outstanding trumpet player in the big band era. He was an outstanding athlete and student at Centre College. He pursued graduate studies at Eastern Kentucky, getting his Masters of Education degree and his PhD from Columbia Pacific. In the navy , he helped with the Philippines liberation. I never did asked him whether or not he had any chance to fmd out at that time if Marcos was going to store all of those shoes away. Maybe he has some inside information on that. As a coach and as my minister says, II Are your listening?" As a coach in high school, his record was 101 wins, nine loses and seven ties. Seven undefeated seasons. He was the assistant coach at the University of Kentucky and Oklahoma, head coach at Cincinnati, head coach at Rice and head coach of the Cincinnati Bengals. He was an administrator and athletic director at the University of North Carolina, athletic director at Rice, executive manager of the Cincinnati Bengals, and at Georgia Tech, he's the assistant to the president and director of athletics.

He has authored more than five major books and countless articles for journals and publications. He's lectured at clinics and seminars allover the nation. He has served on over 20 national committees, sports management programs and boards. He's a civic and church and community leader and occupied in all of those, too many positions to mention. Twenty-seven national awards have been bestowed upon Homer Rice, but I'm going to tell you, as I'm sure he will, that this one is a very meaningful milestone.

When one says he's been there, that he has done it all, one says, Homer Rice. Homer's best recruiting accomplishments was when he considered Phyllis of Middleboro, Kentucky to sign his letter of intent and from those two Kentucky thoroughbreds, they produced three exceptional fIllies --Nancy, Phyllis and Angela. The Ludes and the Rices shared a lot in common several years as both families attended FCA conferences. I can assure you that Nancy, Phyllis and Angela have given much joy and happiness to Homer and Phyllis by producing seven grandchildren. Homer's a past president of NACDA and of the Division I-A Athletic Directors Association. He has been highly involved in helping his association become unbelievably, fiscally sound. He was instrumental in forming the Kickoff Classic and other projects. He has been a member of a group within this organization that decided for the betterment of our profession, that a proactive stance must be, and has been taken.

Homer's wisdom and experience has been, and is, a fantastic value to all of us, to the Executive Committee, the Finance-Management Committee and numerous other areas. I know exactly what it's like to be the recipient of the James I. Corbett Memorial Award, especially when one is an active, on-the-job athletic director like Homer Rice. The highest award that one can dream of is one granted by one's peers. Ladies and gentlemen, I could not be more enthusiastic and super proud than to have this special honor to present to you today, my friend and to all of us, our colleague, the 1992 James I. Corbett Memorial Award recipient, the executive assistant to the president and director of athletics for Georgia Institute of Technology and Phyllis Rice's husband, Homer C. Rice.


Thank you very much. That standing ovation not only wanned my heart but gave you a chance to straighten your underwear. Mike, I want you to save those notes. In fact, I want you to give them to Phyllis. You see why I selected Mike. It's much better than the award. If you ever have this opportunity, see if Mike's available. Mike and Rena have been very close to our family for' many years. This is really important to me that he be the one to share in this today.

I want to congratulate the Hall of Famers. I know each and every one and have been with them for many years in many different aspects of intercollegiate athletics. Congratulations to C.M. Newton for your NACDA/NIT Award. To have another Kentuckian win is more than we can stand today. That's wonderful.

Few of us were around when this Jim Corbett Award all started. He must be smiling today. There's over 1,500 member schools in this organization. I know we could barely fill a classroom when we fIrst started. Over 3,500 administrators are now members of this organization, so I know we've made him very happy. That's why it's important, because the responsibility that we've undertaken to do what we must do to keep college sports at the top and wholesome.

When something like this happens to you, you think of all the people you should thank, where you begin and stop would be hard for me to figure that out First, I'd have to thank God for his gift to each of us a choice to accept the inner strength that He gives each of us to really become the person we want to become. That is the fIrSt step. Next, is friends and associates and where would I begin on this. Dave Hart and I began our coaching careers together some 32 years ago. Where do you start? Where do you end? I thought I'd do it very simply. Mike Cleary, I'd like to thank you and all of your friends and associates. That has to include everybody, I would think.

Thank you Mike. Of course, last and most important, my family. I always felt I could land another job, but not another family like this one. Forty-two years. Phyllis is the head coach in my family and not an associate. It's always been that way. What a lovely and special lady. Phyllis, stand up. I want people to see you. We have three daughters and they each have a husband. We have seven grandchildren. I wanted just my girls here, Nancy, Phyllis and Angie. The reason their husbands are not here is because they're learning a little bit about gender equity. They're working. Please girls stand up. They're the cutest and most wonderful girls. What fun we've had as a family and our faith has been very strong. They had to put up with a few life-threatening experiences with their dad, but we've made it.

Also, in that family is a very personal friend of mine and ours, Bud Parker. Representing Georgia Tech today and also in that family is Bernadette McGlade, associate director for sports programs. Bernadette, stand up because I want people to know who you are. Bernadette was the fIrst woman coach in the history of Georgia Tech and I hired her. Did you get that? Is the media around here anywhere? Get that. She turned out very well. I also want to thank Kent Hill, the assistant director for student development Kent, would you please stand. Kent not only played as a1l-pro for the Los Angeles Rams for six or more years, he's also my bodyguard. I have to sometimes teach him a little humility. We were traveling recently. We were sitting on the plane and the flight attendant came by and said, "Would you mind fastening your seat belt. sir?" Kent said, "Superman don't need no seat belt." She said, "That may be true, but superman don't need no airplane either."

When something like this happens to you, you have flashbacks. Actually, I went back to 1942 when I played in the fIrst organized high school football game. Of course, the navy came in during World War II. I realized thinking back on this that you know you're getting old when you fmally know all of the answers but, nobody asks the questions. But looking back, what were the ingredients that pushed me on. Phyllis always pushed me out the door. That was a start. I think of three things. First, my father. He gave me advice very young and it didn't mean a lot to me at the time, but I never forgot it. He said, "Son, don't you ever judge anyone. That will be handled by a divine power. But during your time, you will be able to recognize the grabbers from the givers. You be a giver." That stuck with me. I often think of how each of us have an opportunity to talk to young people, to say something to young people. You never know what it will end up being. I'll never forget when John Swofford came to me when he was a quarterback at the University of North Carolina and asked me about athletic administration. I don't know what I said. It probably had nothing to do with where he is now, but he's where he is now. So, you never know. My father also gave me a book entitled, 1 Dare You, which I've read and made notes in about little goals I had at the time. It's scary to go back and look at because all of these things have happened.

Another incident was when Bill Murray was the football coach at Duke University. I was there as a young football coach on the edge of my seat taking notes and listening. He said, "Write down the name of the person who has made the most profound impact or influence upon your life." It just happened to be my high school football coach. He said, "Now, 20 or 30 years from now, how many people will write your name down?" That also had an impact upon my career.

Of course, the third thing was my fIrst job, a very humbling experience. My salary was $2,700, not a month, but a year. That's humbling. We started with a very small high school. I took the job at the prison nearby. This prison, of course, was a very tough area, but I was trying to make ends meet when you're starting out. But it turned out to be the best job I ever had. First of all, all home games. I didn't have to worry about sending the towels back. Absolutely no problems from the alumni. A great job. I only had 14 players. I was offensive minded in my young days and I put my 11 on offense and the other three on defense. We didn't win many games, but if we could have found a team with only three, we'd been awesome. It just didn't happen. But throughout the mix, it dawned on me to write out a plan, always keep my goal in sight and never quit. I realize the goal must be meaningful and worthwhile. A magnificent purpose and it must be creative to drive you to accomplish the goal. in my profession, that goal became the student-athlete, what we call the total person, total success program. Simply, it's earning a degree, living up to your potential as an athlete, playing on a championship team, learning the life skills in order to adapt to the real world ahead and then, enter a successful career that will contribute to society. Their success is a yardstick measurement of our success. It works. Thank you very much.


Thank you, Homer. We'd like to bring John Swofford up again to make an additional presentation to Homer.


What a great, great man. The Sports Management Institute is a joint venture of the business schools and the athletic departments of the Universities of Notre Dame, Southern California and North Carolina. It provides executive management programs for sports professionals like you and there are some of you out there today who are already graduates of this program. It seeks to complement NACDA's Management Institute. Homer, on behalf of the Sports Management Institute Board, the advice that you gave it as you began this program, and in appreciation to you as the Corbett Award winner, and particularly because of your long-standing commitment that we all realize that you have given to continuing education opportunities for collegiate sports administrators, we present to you the first Honorary Degree given by the Sports Management Institute.


Ladies and gentlemen, let me introduce George Steinbrenner.


Thank you. I asked for d1at introduction. I'm saving up for you to introduce me next time. If he had introduced me like that, I'd have d1ought I was dead. I have to get back to Tampa by Thursday, so I didn't want to take any more time.

This has been a great week for me. Never has one man received so much notoriety waiting for whether he's back or he isn't back, but, I've tried to avoid all of that. I say it's been a great week because Sunday night in Columbus, I had the pleasure of being the principle speaker at a major fund raising dinner for the Children's Hospital at which they brought back and honored Heisman Trophy winners. There were 16 of them. Having been a half- assed football player, I really enjoyed it. Just to be around all of these people was such a great electric evening. It got me going and thinking about college athletics and how important the Heisman is and how important college athletics are.

These men, if you could have been there in that room assembled with us, were all electric. And to see what they've accomplished in their lifetimes brought home a lot of the great lessons of college athletics. You all would have been proud of those people who were there. It's a special award.

I had a prepared speech, but I'm not going to read it I feel at home with you because I, too started out, not quite as humble as Homer. I was the head football and basketball coach, the gym teacher and taught history at Aquinas High School and was earning $600.00 a month. At the same time he was the star at Centre College, I dated a girl during the summers who was in school at Centre College by the name of Hardesty. So we have a lot of things in common.

I was in Kentucky on Saturday looking at horse fanns. C.M. Newton's name came up and he has always been one of my very favorite people in the world. I was telling him how I really was looking forward to a tour of the University of Kentucky because I wanted to see that school and all that it represents. It was a great pleasure being here to speak when these two men are honored. I must shoot back at my friend at Wooster College. When Al Van Wie was at Wooster College, I was coaching basketball at Lackbom Air Force Base. We went to Wooster College to playa game. Their coach at that time was named Mose Hole. Unusual name, but what a wonderful man he was. It's a great school. The only thing they didn't show us was the gymnasium. When we got in that gym, it wasn't very big. I had some big time players on my team. We got out of there with just barely our lives. My guys said they never wanted to go back to that place again. I know right where you came from and I hope you got a new gym.

I come from an athletic background in a sense. My dad was an IC 4-A low hurdles champion way back when he was at MIT, of all places. So he was a student-athlete. What I say is the 4-A today is the NCAA. I grew up in athletics. I was pushed all of the time by a father who knew I was never going to achieve his stature, but was hopeful. I then went into high school coaching, college coaching, etc., and then into team ownership. So I think that I've seen it all. I think I know more than my share about education because I was on the Board of Regents in Ohio before I moved to Florida. I've served on boards of trustees for a large number of universities and colleges.

I think I understand as well as anybody the importance of education. But sometimes I'm very upset with my country .I happen to be in that frame of mind right now when I see budgets cut. I've said it many times, the most important natural resource we have in this country is our young people. I sit with guys in New York where we will pay $150,00 for four of us to eat lunch at the 21 Club. They'll be big guys. Big heads of corporations and I'll hear them say the economy is going to do this and this is going to do that We don't have to worry about Russia or anybody else. We don't have to worry about anything because of our great natural resources. We keep forgetting, it seems to me, that the most important natural resource we have is our young people.

I get very upset when I read about 14 billion dollars given away in foreign aid each year to some nations who will never buy their friendship, who will burn our flags and shoot our ambassadors. I then drive through Harlem and see thousands of kids and the only water they see all summer is the water from the fIfe hydrant. They never see trees. I'm going to stop and tell them they can be anything they want to be. They don't have any reason to believe me. We, as grownups have created a world where it is safe for a man to walk on the moon and not safe for our kids to walk to the store after dark. Strange.

We communicate thousands of miles away by satellite, but we can't communicate widI our next door neighbor because his skin is a different color, he goes to a different church or his beliefs are different. We meet every miracle possible, every technological miracle we've created in dIis world, yet we forget dIe most important miracle of all, caring. Caring about dIose less fortunate. That worries me about dIe world dIat dIose of us in dIe twilight of our careers have created. We haven't done much of a job for young people.

The teachers are what is going to detennine what happens in this world in the future. They are the educators of the world and they are the most important. There was a time when I used to say the one job I would want above all would be to be a college president. I would trade anything just to have that job. Then, I say where it became that the college president spends 90 percent of his time raising funds, not dealing with the students, not educating. Then there came a time when I said I would like to be like Red Mackey. That's the greatest job in the world, to be the athletic director of a major university. Then I saw the budget cuts hit you guys. Now, I figure the thing I would like to be most in the world is Ross Perot because he doesn't have to answer any questions. He just leads the polls.

The problems that you face today I can understand and I'm familiar with because I have seen where the advent of woments athletics. Itts a simple business matter. You have two basic sources of incomet football and basketball. Then you have a lot of other sports that contribute some and some need assistance out of that fund. Now suddenly t comes the woments programs. I was basically born a chauvinist. I went to a military academy. I went to a college with no women. I was stranget really strange. Thent my daughter became a pretty good high school basketball player in Indiana at a little school called Culver. I flew from Florida three times a week just to see her play and return back again. I was hooked and I am hooked on woments athletics. I'm a vice president on the Olympics Committee. If it hadntt been for the woment as I told the press earliert when the Baron started the modern day Olympic Gamest he saidt "We would award medals and we do not want any women competing in the Olympics." Thank God he t s dead. Without him at Albertvillet we would be nowhere. I have become a complete convert from chauvinism. The only thing I care about is opening doors and seating them anymore. They are my equal and in most placest my superior. They were responsible for the greatest showing we ever had on foreign soil in the Winter Olympics. They won the majority of gold medals. Theytre going to be very evident in Barcelona. Wetre going to be awesome in swimming and track. Wetre on the road back to where I want to see it and that is in winning. I know there are a lot of people who will criticize me for that, but I dontt care. Thatts what itts all about. I didntt create the medalst the Baron did.

If it weren't so important, why do they put it on the front page of the papers every day. They put the medal count on the front page and on the next page, Steinbrenner wants to do nothing but win medals. It doesn't make sense so I don't try to make sense out of it. I just go and do my thing and my thing is to pursue excellence and to win. I'm tired of getting beat over there by a bunch of countries the size of Texas. It doesn't make me feel good. There was a kid this winter in Albertville that got up and said, "Well I finished 26th, but I'm very happy with my performance." That kid's not going to make the trip next time. To me, it isn't just going over there for the experience. It is the pursuit of excellence that is important to me and athletes who want to pursue excellence. That, to me, is what life is an about

When we started the Overview Commission it was in Portland, Oregon. In Calgary , after the showing, they asked to head a commission that would reorganize the whole structure of the Olympics. I headed this commission and I had some great people on this commission. One of the things that the commission recommended is that the U.S. Olympic Committee bridge the gap with the NCAA. Get those two groups back together again in any way we can. Out of that came what I consider the addition to the U.S. Olympic Executive Committee, perhaps one of the finest guys I have ever met, Dick Schultz. Talk about a contributor and a guy who took a very difficult situation and made it a good situation. Now they tell me the new nominations have just come out in New York today and I was renominated. That, in itself, is a miracle because I speak my piece. These people are wonderful people in the Olympic movement.

Remember that our Olympics' budget went from a two $20 million quadrenian four-year period back 20 years ago, to a $400 million quadrenian projected for 1996 in Atlanta. That's a major undertaking. Thank goodness Americans send the Olympic teams and not the American govemment. I'm talking about the corporations and the people and the individuals who contribute this money. I'm not a great bricks and mortar man. I'm not a guy who wants to go out and build a lot of Olympic centers that will cost us millions of dollars to maintain. We want to get it so that the Olympics can utilize in conjunction with the NCAA, the NAJA and with mco, their facilities regionally for our athletes. If they can bring to the table the availability of some of those facilities, then it seems to me that we've got to see how we can bring to the table funds. Funds that will enable them to maintain those facilities. Funds that will enable them to keep going with sports that never should be dropped. Sports that are important, not just to the Olympics, but sports that are important to the high school kids coming up who want to compete in those sports. You have my pledge that I am going to work as hard on that as anything in the next four years to create a situation that will be agreeable to the NCAA whereby the Olympic Committee can work so closely with them in establishing regional centers for our athletes to train both in high school and after. At the same time, consider contributing to the NCAA' s athletic programs through your central body. I think we can pull it off. I am not convinced that professional Sports do enough for the NCAA. I'm a trustee for the NCAA Foundation because I believe in it. We have to do more in professional sports to help the NCAA. We don't do enough. I've worked toward that and I'm going to continue to work toward that.

The Olympics are something immediate. We can forget anymore bricks and mortars in training centers. We've got enough. Maintain those and work with the NCAA in a mutual program where we can help you maintain programs, help you with your maintenance of facilities and still get places regionally for our athletes to train. You've got everything we need. It's just a question of getting it moving that way and that's going to be number one on my priority list

We should be able to have the funds to help. We want to help and we hope that you will be just as receptive to us as we want to be to you on that program.

Let me close. I've talked too long. It's easy for me to talk with people that are in fields that I love so much. Sure, I'm a businessman, but my whole background has been you people and what you represent I have not done as good a job as the Rice's, the Newton's and the other people who have been honored here today. I wish I could have done more. If I had my way, I would have stayed in your field, but I didn't I went into business. Sometimes I look back and I regret that Last year I went back to Northwestern and watched the band rehearse and watch the young men come out into the field. There is something about it that cannot be matched anywhere.

There are lessons to be learned. I'm grateful to see the one faculty'representative who showed up here today. I wish more would show up because they have a very real stake in this. If they think education and dIe lessons that carry us through life and make the difference between success and failure are all taught in the library and in the classroom, they're dead-ass wrong.

There are as many lessons to be learned in the trenches, in the line of scrimmage or at the starting point of a race or at the home plate. As I look back through my life, I learned as many lessons there as I ever learned out of a textbook about what is really and practically needed to see this nation prosper and continue to grow. You are the conveyors to these young people of those lessons, of the qualities they need as much as any chemistry professor or any history professor. I used to have a professor in college. He was a wonderful man. I corresponded with him until he died a couple of years ago. He was a great friend. He was always on my case about whatever I did in sports wasn't good enough. But particularly, what I did in the classroom wasn't good enough. I had a guy in my class named Edgar Henshaw. I hated him then. I hate him today. He was a straight-A student. He never did anything wrong. Charlie would always say to me, "Why can't you be more like Henshaw? You're a disgrace in the classroom." I was. I was one of those lowly D-plus students that barely got through. In fact, I might not have gotten in if we hadn't given a new chapel.

So, when I got out sometime later, I wrote Charlie back and said, "Look, your A and B students like Henshaw are very important to this college because someday they will come back here and be your teachers of history, math, English and economics but, don't ever forget the poor little lowly D-plus, C-minus students like Steinbrenner. Because someday, I will come back to this university and give you a new chemistry building, a new math building or a new English building." After all of those years, Charlie finally admitted that I was right.

I say this to you in all sincerity. You have a cause and I'm sure there comes times when carrying the banner of that cause, you wonder if it's worthwhile. I know your families do. I was so happy to see the wives, all of whom are so attractive. The coaches are so ugly.

Nobody in sports pays a higher price than the wives and the children of the coaches and those in sports. The family pays the price. They must ask, and you must wonder, is it worth it? I submit to you that it is worth it. The awards that were given up here today should be given by the U.S. of America, not just your own association. You are the most deserving individuals, in my opinion, in the United States today. The educators and that's what you are. You are educators and teachers of all of the values that are going to be so important to young people afterwards. I'm in the business world. I see it. I can go out and buy a lot of technical eggheads anywhere I want to get them, but give me that well-rounded individual who ended up with a bloody nose and stars in his eyes or a broken shoulder and who has seen the combat. If they can carry with that a balanced program so that they just don't drink from the gymnasium fountain in their thirst for knowledge, but drink from all of the fountains. I'm not advocating lack-lustre performance in the classroom. I'm advocating a balanced approached.

I'll close by telling you one story. Several weeks ago I having dinner with a close personal friend of mine. I mentioned that I was going up to Penn Relays on Saturday morning, see the relays all day and come on back. He said, "I'd like to go with you." I said, "Would you really? I didn't know you were so interested in track." He said, "Yes, I was a shot putter for Army." We went up there and visited the Army. My friend wanted to go over and say hello to two kids from Army. When he went over to speak to them, I thought the one kid would fall over. He looked up and couldn't believe his eyes. We watched them throw the hammer from the stadium. Going home that evening, we talked. He said, "The lessons I learned on the fields of play, just like Lord Wellington said, "The Battle of Waterloo was won on the playing fields of Baton and it isn't too far from the truth." That guy's name was Norman Schwartzkopf and those were his exact words on that day. You are so important to this nation. There are a lot of us out there who feel and believe in what you teach to young people who come in contact with you. While the financial rewards may not always be there, while the problems may seem insurmountable, while you may get basted here and there for no reason at all, understand that yours is a duty. It is more than a job. The duty you're performing every single day in athletics is teaching life's greatest lessons than anyone of these young men and women who compete can learn. I thank you from the bottom of my heart for what you do. Thank you.


What a terrific message. Thank you very much George. Our final presentation this afternoon is the past president's clock. It's in recognition for outstanding leadership and thanks for a job well done. We think events like this just happen. It's because of fellows like Frank Windegger, our past president from 1990-91. Frank, please come forward.


Thanks Bill. I appreciate very much the opportunity I had to serve as your president That was one of the true highlights of my athletic career spanning over three decades. Thank you.


I'd like to take just a few moments to acknowledge some very important people to us, our sponsors. They've made it possible for us to enjoy some nice social events this week. The Saturday night Executive Committee dinner was sponsored by the New Jersey Sports Exposition Authority and the Hall of Fame Tip-Off Classic; Sunday night's opening reception was sponsored by Coors Brewing Company and the National Football Foundation; our Spouses' Hospitality Room on Monday and Tuesday has been sponsored by the NACDA Insurance Administration Office; yesterday's Scholar-Athlete Awards Luncheon was co-sponsored by Walt Disney Attractions and National Car Rental; the reception last night was sponsored by Anheuser Busch, Raycom Sports, the Block Buster Bowl and the National Directory of College Athletics; today's luncheon is being sponsored by the National Invitational Tournament; tonight's reception is being sponsored by Marriott Hotels and Resorts and Marriott's Marco Island Resort and Golf Club; and tomorrow morning's coffee & juice is being sponsored by Heitzinger & Associates. Several of our sponsors are also exhibitors. You can also thank them in person in their booths. To all of our sponsors, thank you very much.

Now, we're going to find out which booth the winner of the Barcelona trip will be drawn. This bowl contains all of the names of our exhibitors. The winner of the Barcelona trip will be drawn from booth number 11, Coca- Cola USA. We will draw the name of the winner tomorrow morning at the round tables session.

Thank you very much. We are adjourned.