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CAMPUS ALCOHOL ISSUES
(Monday, June 11- 10:15- 11:45 a.m.)

JACK LENGYEL:

Our next topic is Campus Alcohol Issues. One of the reasons we wanted to bring this particular tO] the Convention was to try to disseminate some information to all of us on both sides of the story regard alcohol problems that we're faced with on our campuses. Our lead-off speaker today is Joe Castellano who is the director of consumer awareness for Anheuser-Busch. He is responsible for the strategic and marketing development of responsible drinking programs for the company. Among some of the work by his p is the "know when to say when" advertising campaign. Also included in his work is an array of education oriented programs to design information on alcohol and to promote responsible drinking. Prior to joini~ Department of Consumer Awareness and Education, he was sports director for Anheuser-Busch. In the role, managed the extensive involvement in sports event marketing in the United States and internationally.

Joining Joe, will be Carrie Baird, who is a group manager for corporate communications with Coors. has been employed by Coors for 10 years and has background experience in financial communication and spe much of her time devoted to alcohol issues. It gives me a great pleasure to present to you from Anheuser-Busch, Joe Castellano.

JOE CASTELLANO:

Thank you, Jack. Thanks for the opportunity to address this group today. By way of an agenda, Carl Baird of Coors and I will spend about 10 minutes talking about alcohol abuse issues in the college campus environment. Then each of us will give an overview on the efforts that our companies have undertaken to address and fight alcohol abuse on campus. Then, Eric Sandstrom, a 21-year old student from Fort Hayes State University in Kansas, will talk about the student's perspective on alcohol awareness. Following ou: presentation, we'll be happy to answer any questions that you might have.

The partnership between our industry and college athletics has been long-standing and we think mutu: beneficial. We've worked with many of you to help build and support your sports programs. Today, the be companies are among the world's leading sponsor of sports. Along with others in the industry like Coors, at Anheuser-Busch sponsor college sports in every state in the union, spending millions of dollars to sup the broadcasts and programs of schools and conferences. We've been involved with college sports for man decades and this has enabled us to contribute directly, and we think significantly, to the dynamic roads collegiate sports in our country.

Anheuser-Busch provided the initial one-million dollar sponsorship, which enabled Bill Rasmussen I televise NCAA sports events on his cable sports service, ESPN. As that network's largest sponsor, we hi encouraged coverage of college athletics. We have been especially supportive of soccer, baseball, wres' women's sports and all the other sports besides basketball and football, all of which had previously reo little T.V. exposure. Of course, you all know, that association with ESPN has been a great success and beneficial to all of us involved.

Anheuser-Busch was also the charter sponsor of the Black Entertainment Television Cable Network. initial commitment to BET made possible, first-time national T.V. coverage of football and basketball between predominantly black American colleges and universities. Anheuser-Busch, Coors and the other breweries, and our distributors around the country, also have been active supporters of intramurals, c and other activities on the college campus.

Lately, however, the partnership between the beer companies and college sports has come under fire in some quarters. Some very well meaning critics have suggested that sponsorship of events and sports broadcasts should be reduced or eliminated as a strategy to combat alcohol abuse on campus. As you mighl imagine, we take issue with that. Yes, alcohol abuse on campus is a serious concern, both in our industl in the campus community. Those faced with the problem have three forces of action available: We can igr the problem; we can apply restrictions in an effort to force changes; or, we can raise awareness and promote or institute educational programs to help students make correct choices. I think we all agree ti ignoring the problem of alcohol abuse on campus is not really an option anymore, nor should it be.

All of us in this room care about this issue and want to see improvements. however, we do not bel: that we will find the solutions to alcohol abuse in undermining a partnership that has brought so much b4 to college athletics and to fans. Unrealistic restrictions would do this. Generally ineffective in fix: alcohol abuse problems, long-term restrictions also tend to stigmatize responsible drinking by adults by people 2l-years old or older who enjoy our products without abusing them. Rather, the keys to reducing abuse on campus are education. Where better, than the college environment, to use education to deal with a problem. A little later, we will talk about specific programs to address these concerns.

I would like Carrie Baird of Coors, to come up and talk now a little bit more on the college environment and beer marketing.

CARRIE BAIRD:

Thank you, Joe. Joe said yesterday that this was a very rare display of industry cooperation and I would like to second that. It has been an absolute pleasure to work with Joe and his associates at Anheuser-Busch. They are absolutely consummate professionals. It has been a real treat.

You probably all know that I am pinch-hitting today for Swede Johnson, who is our vice president of corporate affairs and Ben Mason, who is our director of alcohol issues. Neither person was able to make it here today. Swede sends his warm regards and hopes that he will see you all soon. It's unfortunate that Ben couldn't be here today. He probably has forgotten more about this issue than most of us could ever possibly hope to know. He was detained and unable to make it.

I want to let you know that we do not think that my position here today is a diminishment of our commitment to this issue. We think it's really important that we have the opportunity to discuss this issue with you and to share with you our perspective. We want to let you know how we feel about the issue. We want to share important data you need to know in order to go out into your communities. Also, we want to tell you what it is we're doing about these issues today.

The college market is a unique environment. Even menlbers of the college community are sometimes surprised to learn how much the college market is comprised of adults. According to the Department of Education, two-thirds of college students are over 21. In fact, almost half are over 25. Students are starting college careers later in life and they are staying longer on campus. According to the National Institute of Independent Colleges and Universities, only 15 percent of college students now finish their under graduate work in four-years. This creates a real challenge to you administrators confronting alcohol abuse issues. It is a challenge grown greater since the enactment of the uniform 21 drinking age.

A recent article in the Chronical for Hi.v.her Education noted that almost all college adnlinistrators agree the rise in the legal drinking age has put them in a no-win situation. It creates an unnatural split in the student population that makes setting and enforcing campus-wide alcohol policies nearly impossible. One student president summed it up, "it's awfully hard to control a mixed age group where some can drink and some can't, but all are students." This demographic split also creates a challenge for beer marketers. On one hand, this is a market for adult legal-aged consumers who have a right to enjoy our products responsibly. In other words, a legitimate market for us. On the other hand, we recognize the unique nature of the college community which demands even greater than normal sensitivity toward alcohol issues and a strong commitment on our part to address these issues. However, regardless of what sides of the legal age they are on, college students are young adults. We believe that if you treat them like adults, they will respond like adults.

As companies that market our products responsibly, we belong in this market. We do not encourage under age students to drink. If students are of legal age and want to drink a beer, there's nothing wrong with that. If they do choose to drink, we want them to drink responsibly.

College athletics, as you all know, can playa major role in promoting this kind of responsible behavior. Athletic events and the atmosphere that surrounds them are central to the social life of most campuses. The student-athletes, coaches and administrators are key role models for the rest of the campus community. We believe that our industry can make its most effective contributions in this area working in partnership with America's colleges and universities.

I'd like to tell you a little bit about my company's efforts in prouJoting responsible drinking. Coors has been involved in alcohol issues for decades. It actually goes back to the 1930s. But, we first began to take a hard serious look at alcohol education more than 10-years ago. Since that time, through various programs, we've worked to become part of the solution to alcohol misuse. The fundamental underline philosophy for all of our programs is that education is the key. Each individual carries responsibility for his or her decisions and behavior around drinking alcohol responsibly. Most often, you'll find that these decisions and behaviors are influenced, and even dictated, by community norms. Simple peer pressure and expectations are what work. Therefore, most of Coors programs are grassroots in nature.

Changing or influencing community norms is done through several steps. First, by developing an awareness of an issue. Next, by creating community partnerships, as I Dlentioned, and then, developing programs that enable an individual to participate rather than watch. As educators, you all know that active participation is a very powerful way to learn. Frankly, awareness of this issue is being raised from several quarters including the industry itself, as well as others outside of our industry. Activists in MADD, SADD and other groups have performed a very important service in helping all of us to understand the impact of alcohol misuse. As brewers, we have heard them. That is reinforce our commitment to being part of the effort to find solutions to this problem. Trends will indicate that this is paying off in many ways, as Joe will summarize later.

In 1986, Coors was one of the very first brewers to develop a television advertising around responsible drinking. That commercial was titled, "Give Me The Keys," and was a spinoff from a Coors Lite campaign set iI1 the Silver Bar. Take a look at it now, and we'll follow the second spot that came out in 1987 featuring Mark Harmon. (The commercial was viewed by the audience.) We've received a tremendous amount of support for this kind of advertising and we moved forward with a fresh campaign in 1988, simply titled, "Now Not Now." The new ad conveys the concept that drinking beer is appropriate in many settings, but there are some circumstances when we don't want our products used. You'll note at the end of all of these tapes, there's a little "drink safely" logo. Please note that and we'll talk about it after the tapes are played.

We are in the process of freshening these ads and new ads should be on the air later this summer. Another step we've just taken to increase awareness is the placement "drink safely" logo on all Coors packaging and most advertisements. This logo and slogan is a positive reminder about individual responsibility that each one of us has when we choose to drink. Obviously, a primary concern to each of you is alcohol misuse on campus. To help address this problem, Coors supports the inter association task force or alcohol and other substance abuse issues. We, and our distributors, of which there are about 650, subscribe to the task force guidelines on marketing and advertising. They include 12 key points on working with colleges and universities covering activities like product sampling, advertisements and educational programs.

Coors also supports the National Collegiate Alcohol Awareness Week, NCAAW. Along with student personne] administrators, we sponsor an annual contest to recognize colleges who realize the need to develop positive life style habits to successfully manage campus pressures and stress. As we all know, the ability to manage pressure and stress is the key to success through life. At Mines, a .resource library has been developed including materials on test-taking and study skills, time management, relaxation techniques and proper nutrition. A bio feedback laboratory helps students to identify and then to control their responses to stress. This program has shown very good results and it is a prototype for other universities across the country. Coors recently assisted the School of Mines in creating a consortium of regional engineering school! to share their experiences with these educational and life style programs for students. Like Anheuser-Busch, we also support Booze Alcohol Consciousness Concerning the Health of University Students. You'll hear more about that later from Eric and Joe.

While collegiate programs are necessary and useful in dealing with alcohol misuse, there is a growing need to impact this problem at an earlier age for kids. Researchers at the National Institute of Drug Abuse and the Rand Corporation have found limitations to alcohol education and enforcement approaches to abuse problems. They found that young people are at greater risk if they place a low value on education, if they have weak attachments to school, familyand coumronity, if they have friends who use and approve of drug use, they experiDlent with alcohol and drugs at an earlier age. Now, the good news is the converse is also true. Those who highly value education, have strong attachments to school, familyand community, who have friends who disapprove of drug use and who delay the first use of drugs until after the age of 15, are at significantly less risk to abuse drugs during adolescents. So, working again from the premise that local people working together can best prevent and manage local problems. Coors has dedicated significant resourcE to help develop partnerships between the public and private sectors.

In 1980 Coors joined with the Colorado Department of Health to found the Prevention Center, a non-profit organization specializing in the prevention of alcohol and drug abuse. This Center serves as a type of clearing house to share information, research and ideas with a wide-range of associated organizatioru It also helps to develop educational programs and distributes them around the country. One such program, alf sponsored by Coors, is called, "Alcohol, Drugs, Driving and Youth." That's ADD! for short. ADD! is a curriculum for high school students that includes a teacher training video, a student activity and media kit and a parent team discussion guide. By using a comprehensive and mutually reinforcing set of materials, ADDl is proving to be very successful in changing destructive norms among peer groups. The program has been distributed nationwide and we often rely on Coors distributors to introduce it to educators and other groups in their own communities. It truly helps teenagers make safe and responsible decisions about alcohol as wel] as other substances. Now, Coors is proud of ADD! in our college program. They are effective and they directly address teenagers and young adults.

There's a tremendous need, however, for prevention professionals themselves to be able to share information on what really works and why. Based on this need, Coors has helped create two additional organizations. One is Partners For Youth Leadership, and the second is the National Organization of Student Assistance Programs and Professionals. That's NOSAPP, for short. Both are national clearing houses for

You'll hear more information, resources and train1ng. They ~re important links to broaden and share our knowledge of efrective programs and they create the framework necessary to honor programs and professionals who actually achieve results in this area. Partner For Youth Leadership focuses on prpgrams that promote and strengthen leadership skills among young people. NOSAPP helps educators set up and manage student assistance programs for kids with problems ranging from substance abuse to pregnancy to school performance. Both programs operate on the premise that students themselves can positively each other's behavior through leadership and int~rvention.

In summary, let me say that we believe the grass roots educational approach to alcohol issues. It's a strategy that returns the responsibility for the prevention of ~roblems back where it belongs. To the people in communities in which they live. Our experience has shown that a bi-partisan effort involving both public and private sectors works. In your colleges and universities, the same motto will work for you. Each of us has a stake in the future of today's youth. College programs will be the strongest if the total community is allowed to buy into and support them. The best results can be achieved if we strengthen and expand our existing partnerships rather than eliminate the alcohol beverage industry from the education equation. My assessment is that the three majo~ breweries are making an even stronger effort to grapple with alcohol issues.

Collectively, we have tremendous resources and we have a tremendous history of community involvement. It would be unfortunate for all of us if we are precluded from meaningful participation in helping society deal with these issues. Thank you.

JOE CASTELLANO:

Thanks again, Carrie. At Anheuser-Busch we are committed to fighting the very real problem of alcohol abuse through awareness and education. We have supported that commitment with a multi-million dollar program of advertising local action and research. Today, I will focus on just one part of that program. That dealing with alcohol and young people. As we all know, the issue of underage drinking does not begin at the college campus. In fact, experts in the area tell us that it is not too early to begin talking to children about drinking when they are between the ages of nine and II. These, they say, are the ages when kids are learning about their choices and are sometimes confronted with alcohol use among their peers.

Anheuser-Busch recently introduced a program called, Family Talk About Drinking. Extensive research told us that alcohol is one of the most troublesome things for parents to discuss with their kids. Family Talk is a series of educational guides prepared with the help of an advisory panel of child psychologist, pediatricians and alcohol experts. The Family Talk guides tell parents how to make a discussion on alcohol most effective. Since we rolled this program out in March, ulore than 200,000 Family Talk kids have been distributed to parents across the country. They can get the kids by calling the toll free number, l-800-359-TALK. Child psychology experts also underscore the importance of self-esteem in helping children avoid experimentation with alcohol or illegal drugs.

Another program we sponsor was created by a sheriff's deputy in Little Rock, Arkansas and is called Project ARK, which stands for "at risk kids." This program uses a video format in classrooms of fourth through sixth graders and focuses on building self-esteem. Our company helped put this program on video and into print and it's now available nationwide through our network of 960 independent distributors.

Students Against Driving Drunk is a national organization with more than 20,000 chapters in high schools and on some college campuses. SADD uses education and positive peer support to help students to help themselves to resist under age drinking and in the fight against drunk driving .We have been a long-time supporter and sponsor of this effective program, as have our distributors almost since its inception in the early 1980s. Our company feels that these three programs, Family Talk, Project ARK and SADD are among the real solutions to the problem of underage drinking. Programs like these, hopefully, will favorably impact attitudes about alcohol long before students reach your campuses.

Obviously, college students require an approach more appropriate for their age group and Anheuser-Busch has tried to accommodate that. For those at or above the legal drinking age, we support numerous awareness ads and campaigns both locally and nationally to promote the responsibility concept. More than 350 of our independent distributors support these or some other alcohol awareness programs on campuses in their markets. That number continues to grow. You've probably seen or heard our, "Know When To Say When" advertisements that are part of our hundreds of college sports advertising packages across the country. I'd like to share a few of our radio and T.V. executions that use sports celebrities to send serious messages about being responsible. (Video)

Bob Costas, Jack Buck, Dan Marino and Paine Stewart are just some of those who have volunteered to do those commercials for us in our "Know When To Say When" campaign and we feel these ads provide an adult message in our adult-oriented programming and that's, please be responsible.

In addition to our ads, we support several on-campus programs that help us remind college students to responsible. The Buddy System Program is one such program. It encourages students to take care of their friends, use designated drivers and it offers other suggestions to help avoid alcohol abuse situations. Fol the benefit of the entire campus, Anheuser-Busch, like Coors, is a major national sponsor of National Collegiate Alcohol Awareness Week. This is an annual week of on-campus activities promoting safety educat1< and alcohol awareness. Every October, activities are held on as many as 3,000 campuses and, I hope, most oJ you know about this good program. Many of our wholesalers are helping to promote this in their markets.

As part of our support of NCAAW, we sponsor a contest for college and universities to develop posters illustrating the need for individuals to exercise personal responsibility in drinking situations. This contest in itself has been a successful way to promote alcohol awareness on campus. More than 2,400 studen1 from 600 schools entered the contest last year, it's first. We are hopeful of more entrants this year as awareness of this contest builds. Equally important, because these are created by students themselves, thl posters send a uniquely contemporary message to their peers.

As mentioned, as a major sponsor of college sports broadcasts, Anheuser-Busch has a long-standing relationship with college sports. Recently, we announced what may prove to be our most significant to fighting alcohol abuse on America's campuses to help develop alcohol education and abuse prevention prograDil nationwide. Our company is donating two and one-half million dollars to the NCAA Foundation over the next five-years. In joining with the NCAA Foundation, we are hopeful of engaging your athletic departments as leaders in a campus community to make a real and dramatic impact on the problem of alcohol abuse. We announced this new effort during the Final Four basketball tournament in Denver. TOUrnaDlent viewers learn~ of this program through this message broadcast during the Final Four. Please watch.

Work has begun and we are very excited about this partnership. Our company introduced the fan management program called, "Good Sport." It is used by operators of stadiums, arenas and other sports facilities. The aim of this program is to address fan behavior without instituting unnecessary prohibition measures. Good Sport is used primarily at professional sports venus since these stadiums and arenas typica sell beer. However, we have been pleased to make this program available at several colleges and we're alwa looking for new Good Sport opportunities.

I'd also like to draw you attention to this packet with some of our materials. We urge you to participate in some of the programs I've described by contacting your local distributor or by contacting me St. Louis. As you can see, from Coors' and Anheuser-Busch's support of these and numerous programs, the be industry has a serious, real commj.tment to fight underage drinking and alcohol abuse. Clearly, we have a 1 way to go in addressing the problems of abuse. But, just as clearly, there can be no denying the progress that these programs, and programs like them in communities around the country, progress has been made. Let sight some important indicators of this progress. First, according to the Department of Transportation National Highway Traffic and Safety Administration, the number of teenage drunk drivers involved in fatal accidents is down 32 percent since 1982. High school age drinkers who have had an alcohol drink in the pas year declined from 52 percent in 1985 to 45 percent in 1988. This is according to the National Institute o Drug Abuse. Current drinkers, and those that are defined as having a drink within the last u~nth, declined from 31 percent in 1985 to 25 percent in 1988, a 19 percent improvement. These are 18-year olds.

The University of Michigan survey of high school seniors report that daily drinkers declined frODI a peak of 6.9 percent in 1979 to 4.2 percent in 1989, a 39 percent improvement.

Still, much work needs to be done, but this is important progress. The key to this progress has I team work. Team work aDJong consumers, educators, students, government policy makers, athletic departmel the beverage industry, the media and Dlany others. The beer industry and America's college faculty, administrators, athletic directors and coaches have been a powerful team in building intercollegiate spc This same powerful team can make a real difference in fighting alcohol abuse issues. In won't get done words and bandaids. It's going to take real hard work. Let's work together.

Thank you. Now, I'd like to bring up a 2l-year old student from Fort Hayes State University in a member of the Student Advisory Board, the student body President of his college, Eric Sandstrom. W, Eric.

ERIC SANDSTROM:

First of all, I would like to thank everybody for inviting me here. I think this is a very unique opportunity anytime I get to present the students' perspective on this issue. Administrators, in particl find that very interesting. I am part of a grant network. Fort Hayes State University received a grant the Department of Education. We're calling our grant the National College Student Organizational Networl

Drug and Alcohol Education. I serve on the advisory board along with eight other students. We have students ranging in geographical location from Southern California to Boston, Massachusetts, so we pretty well have the nation covered among the nine of us.

The two main goals we have is to provide students across the nation with information about what they can do, and if they want to do something, how they go about doing that. The second main thing we wanted to accomplish was to facilitate a grass-roots efforts among students across the nation. To accomplish the first goal of providing students with information, we produced a "how to" kit. Initially, we mailed this kit to approximately 8,000 colleges and universities across the nation. In this kit we explain exactly what the program is; How to get a chapter on your campus. It explains the need for student involvement. We explain the need for administrative involvement in terms of getting your campus involved. Also, included in this packet is a students' assistance program model. The National Association For Student Assistance Programs and Professionals, which was mentioned earlier, has provided us with this information. One thing nice about the Student Assistance Programs is that it's very flexible in terms of what problems you're trying to target or what group of students you're trying to target it to.

The third thing we've included in this "how to" kit is a campus assessment tool. Anytime you want to accomplish something on your campus, the first thing you need to do is look at what the exact problems are and what areas need targeting.

The fourth piece of information is a document entitled, "Standards." This, along with the campus assessDlent, divides your campus into four basic areas regarding alcohol. There's a division pertaining to policy, programs, enforcement and a division pertaining to assessment. All four of these areas need to be covered on a particular campus to have an effective alcohol program.

Concerning the grass roots effort, basically what we're trying to promote, is students helping students. As Joe and Carrie pointed out, they are committed to the education way of solving this problem. We, as students, also agree that this is the only way to attack this problem. In our program of students helping students means positive peer pressure and education. The nine students on the advisory board are very committed to this concept of students helping students. So coDwitted, that we've spent lots of time preparing this kit. The second main commitment we're making to students across the nation is making ourselves available to visit college campuses and speak to administrators like today. We want to help them in areas where needed.

The network that we speak of is no different than any other network. We're trying to link college student leaders on one campus to college student leaders on another campus. We want to also link student leaders with their administrators on their campuses

In my perspective the alcohol abuse issue is very visible in the eyes of college students. Unfortunately, it's very far from being solved. Through education, though, we are making great strides. There are approximately 400 chapters nationwide. Chapters provide heavy student involvement and it is an excellent program. If you don't have one on your campus, I would strongly encourage such a program.

Another program that is very good is the GAMMA Program., Greeks advocating mature management of alcohol. I'm a member of the Sigma Chi Fraternity and I know at our national meetings, alcohol and liability and risk management is a very big issue. The GAMMA project is one very visible in the eyes of the Greeks on campuses.

Joe and Carrie mentioned the National Collegiate Alcohol Awareness Week. Several thousand campuses during the course of a week have events going on and this is a very positive program. Any type of peer educator program, support groups and other programs going on on campuses are very positive programs. SADD chapters are very prevalent in high schools and we have a few SADD chapters on college campuses. Designated Driver programs are also very popular. Several universities have received grants from their state Department of Transportations to help implement the Designated Driver Program on their campus. This is a very strong commitment from the state which I'm glad to see.

Another area which gives evidence to the rise of alcohol on campus is that at conferences like these and others have sessions related to alcohol and students drinking. However, there are two big problems that we as students face when trying to address these problems and both of these were mentioned earlier in this presentation. One of the biggest problems is that college students don't start drinking on the college campuses. Students generally have been drinking sonletimes as many as four or five years before they come to college. This presents a large problem to college adnlinistrators. Another big area is the distinction with the legal drinking age. I don't know how to combat that, but from a student's perspective, I'm happy to see sponsorship of these programs from the alcohol companies themselves.

In closing, I would like to say that if you want to do anything on your campus from a student's perspective, you need to get students involved. That is the key. Students don't like being told what to do. Eventually, the government will be putting mandates on colleges and universities by forcing us to implement programs. As a student, I would like to see programs implemented before we are supposed to and let students be involved in how these programs are going to be implemented. We have a 1-800-972-4636 number which you c~ call at anytime for any further information.

EVE ATKINSON:

On behalf of NACDA, I would like to thank Joe, Carrie and Eric for their excellent presentations. Certainly, your safe advertisement and programs are very effective and very exciting. Our presenters this DJorning have certainly shown a team effort. I would like to thank the NCAA for their grant funding Dloney thl is available for educational speakers in the area of drug and alcohol education. Part of our team work this DlOrning is Mike Green, president of Collegiate Consultants on Drugs and Alcohol. I had the fortune of findil Mike and hiring him earlier in his career for Temple's Deter Program, which is a drug and alcohol awareness program and now, also, at Lafayette College.

Mike presents a unique resource for drug and alcohol intervention with student athletes. His backgroul as an athlete, coach and educator give him the special ability in relating to young athletes. His experiencl as a recovering alcoholic gives him first-hand knowledge of the dangers of alcohol and drug use. His goal if to educate and his message of moderation avoids D~ralization. Mike's program in the words of a student are 1 inform you how not to drink. Mike has been a player at Westchester University. He received all-America honors in football. He also has been a coach and an administrator. He is a leader in the movement to bring drug and alcohol education to students at all levels. Also, Mike has produced a new drug educational video. It will be on new approaches to peer counseling educating coaches. It will have its premiere showing at thif NACDA Convention this evening after the reception in suite 351 of the North Tower. It is my honor to introduce a true humanitarian, a very effective and dynamic speaker, Mike Green.

MIKE GREEN:

Thank you, Eve. How many of you drink? Raise your hand. How many of you have ever been drunk? Keep your hands up. That's at least 50 percent of you. How many of yqu drank in college? How many of you got drunk in college? How many threw up due to drinking? How many have ever had an alcoholic problem? How man~ of you ever woke up and said, "I swear to God, I'll never drink again." These are the problems that our kidf have in college that we take out as "right of passage." It happens all the time. Do you realize that it's happening to 80 percent of our college students.

When I ask the kids these same questions, I ask the coaches to leave the room. If the coaches are in the room, they'll be very nice Eddie Haskell kids so they can present themselves as the perfect little kids. How many times a year do our college kids get drunk? More than 60 percent of the women in college get drunk at least 60 to 70 times a year. More than 60 percent of the men get drunk more than 120 times a year. I wm to show you a little survey. I had the college students design a tee shirt. We show four stages on this shirt. We show social awareness. If you tallied up all of the days kids drink during their college years, you would have a long list. You would have about 155 times a year. That's half of the calendar days. Do that for four years. You don't think that's going to take some tolerance. You don't think you're going to have problems. Stop and get the kids to look at the list of days they drink. Make sure it's the entire calendar year.

The social drinker usually says he likes to sip it, taste it, enjoy it, socialize with it and have a good time once in awhile. The boozer says, "I love to get wasted. Man, it's Thursday night and I'm gettir garbaged." That's a big problem.

Controlling consumption means you only get drunk five times a year. I only see about eight percent ( the athletes who get drunk five times a year. It should be 60 percent. When you count your drinking days a calendar year and it exceeds 150 or more, you have a problem. The athletic department needs to do sometl about it. How do you teach controlling consumption? We use two "halt-tips." If you're 21, in the season decide to drink, we don't think you exceed more than two drinks. HALT, stands for "hungry", "angry", "lonE and "tired." They're all stress factors that can get you drunk. You need to be careful of those four thir Tips stands for; "things that get you drunk", "ingredients", know what's in the drink, "people, places and peer pressure", "substance." It's not a perfect formula, but it's a step, a guideline. It's something to give them a focus to be able to measure themself.

The last stage is what we call developed. People should be able to either take it or leave it. We n to show our kids that's it's o.k. to go to a party and not drink. You can have diet Pepsi or orange juice. You don't have to have alcohol to have a good time. We put pressure upon people when they're not drinking. The attitude shouldn't be that way. People should have freedom of choice. If I didn't want to drink and y want to drink, that should be fine. I have nothing against people drinking.

The last thing on this shirt is the dependent stage. They need counseling and intervention right away. Most times, a dependent person has a drinking parent, one or two. Unfortunately for us, the majority of our players have an alcoholic parent or have an alcohol problem. In the AA, we call that the hero syndrome. They go to college because they don't like home, or they don't like their Mom or Dad who drinks. They learn that sports becomes the family and the coach becomes the family. If you have an alcoholic parent, your chance of becoming an alcoholic is increased by 50 percent. If two parents are alcoholics, the percent is increased to 80.

Sit down and find out what problems are. Give the student a chance to look at themself. If they're getting drunk 150 times a year, take them to the counselor and say, "let's see if we can reduce this to 25 times a year." Their rik)tivation will be increased, first of all. Their attitude about school will change as well as how they feel about themself. How could they feel good about themself, if half the time they're partying? We spend all our money on drug testing. That's not our problem. The biggest problem for athletes across the country is alcohol. It is so out of proportion now, I think you need to open your eyes and realize that alcohol is hurting us more than anything else. I'II be the first one to say it's not the beer industry's fault at all. I'm a recovering alcoholic. I don't blame them. I blame myself. I picked it up and I drank it. I also blame education because we weren't doing programs like this. The more that you do, the better. You came here today to look at some ideas. Take the shirt, best of luck with it.

JACK LENGYEL:

Thank you very much for the excellent presentation. DON TRIVELINI:

Jack, Don Trivelini from the University of Michigan. I have a statement about Mike Green and a program we got into. I think all of the institutions here have an opportunity to really educate our athletes of tomorrow. I saw this three years ago with Mike. Mike made a presentation at one of our summer camps. We video taped Mike's presentation. It was more of an acting presentation and we now show that to each and every one of our campers that come through our program. We all have summer camps. We have the responsibility of taking these youngsters and educating them now. Nowhere in the country can we do it better than at our sumDJer camps. Please take advantage of it.

JACK LENGYEL:

Thanks to each of you for your presentation. We appreciate your being a responsible partner and being part of the solution to help us on our campuses. Don't forget to visit our exhibitors outside.

Thank you for letting me share my ideas with you.