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JAMES J. CORBETT AWARD LUNCHEON
(Tuesday, June 6- 1:00- 2:30 p.m.)

GARY CUNNINGHAM:

At this time, I would like to recognize our Executive Committee. These are your representatives and they have worked hard to organize the program you have been experiencing the last few days. I'd like each one of them to stand up as I introduce them. Please hold the applause until I have finished introducing them. First of all, from Temple University, Eve Atkinson; Rhode Island College, Bill Baird; Sonoma State University, Ralph Barkey; Scottsdale Community College, Art Becker; Indian River Community College, Bob Bottger; the University of Oregon, Bill Byrne; University of Tennessee, Joan Cronan; St. Louis Community College-Forest Park, Russ Dippold; Gannon University, Bud Elwell; commissioner of the Mid-Eastern Athletic Conference, Ken Free; Holyoke Community College, Rick Galas; commissioner of the Pac-1O Conference, Tom Hansen; Iowa State University, Elaine Hieber; from the Big Ten Conference, Phyllis Howlett; Washington & Lee University, Bill McHenry; the University of Connecticut, Pat Meiser-McKnett; Wayland Baptist University, Sylvia Nadler; Holy Cross College, Ron Perry; the empty seat is for Harvey Schiller from the Southeastern Conference. He could not be here today. From Western Illinois University, Helen Smiley; the University of Missouri, St. Louis, Chuck Smith; University of California, San Diego, Judy Sweet; University of North Carolina, John Swofford; from Brigham Young University, Glen Tuckett; from the United States Military Academy, Carl Ullrich; College of Wooster, Al Van Wie; University of Denver, Diane Wendt; and from Texas Christian University, Frank Windegger. This is your 1988/89 Executive Committee.

I would like to introduce the upper dais. I'm only going to introduce those people not speaking in our program and others will have a role later on in the program. On the end is our executive director, Mike Cleary; the executive director or the Freedom Bowl and the host for the Angel's baseball game tonight, Tom Starr; our first vice president and director or athletics from the U.S. Naval Academy, Jack Lengyel; our second vice president and director or athletics from West Virginia University, Fred Schaus; secretaryand director or athletics from the Community College or Rhode Island, Vin Cullen; the vice president special marketing or Marriott Hotels and Resorts and host or our Sunday evening cocktail reception, Sam Huff; the supervisor or media merchandising for Anheuser Busch and co-sponsor or tonight's reception, Steve Uline; regional vice president for White Way Sign Company and co-sponsor for tonight's reception, Jim Wood; director or national contracts for National Car Rental and co-host or yesterday's Olympian Luncheon, Bob Vecchione; publisher or Athletic Business and host or last night's cocktail reception, Peter Brown; vice president, sports systems for American Sign & Indicator Corporation and co-sponsor or this morning's breakfast, John Ullman; publisher or the National Directory or College Athletics and co-sponsor or this morning's breakfast, Ray Franks.

At this time, it's my pleasure to introduce Jack Powers. Jack is the executive director of the Dodge NIT and they are the hosts of today's luncheon. Jack will present the Dodge NIT/NACDA Award.

JACK POWERS:

Thank you, Gary. Ladies and gentlemen, it is a pleasure for me to present the 1989 Dodge NIT/NACDA Athletic Directors Award to our friend, Carl Maddox. I would like to also congratulate Scotty Whitelaw and Pete Rozelle for their honors today.

Carl is a great friend of athletics. He possesses all of the qualities necessary for a fine coach, administrator, advisor and a wonderful human being. I remember a while back when Carl showed a great bit of courage. It was when the NIT Selection Committee suggested that Alcorn State would be paired against Mississippi State in the first rounds of the NIT Tournament. Carl, without hesitation, welcomed that game and it turned out to be a fantastic game. In my mind, and many others, that game helped to open the doors to a new era of college athletics in the state of Mississippi and I commend Carl for that.

Carl is a graduate of Northwestern State University. After his graduation, he served in the United State Navy during World War II as a commander of a torpedo boat. He was an outstanding football player for the Naval base team at that time. After the War, he earned a master's degree at LSU. Carl began his coaching career at Franklin High in Louisiana and then coached the Gulf Coast Military Academy. In 1953 his football and track teams won the state championships at Greenville.

Carl then joined the LSU football staff as a backfield coach and was the assistant to Paul Dietzel when LSU won the national championship in 1958. He coached for six years at LSU and then moved on to administrative work. Carl was appointed director of athletics at Mississippi State in 1979. He served on two NCAA committees; the Television and International Relations Committee and represented the NCAA in 1977 at the World University Games in Bulgaria.

While at Mississippi State, he added many new sports for both men and women. He started the plans for an expansion of a new stadium. Carl and his wife, Clara, are the proud parents of three sons, all graduates of LSU. His son, Mike, is an officer of the United State Air Force in Germany; Steve is at Baton Rouge High School as a basketball coach and Tim is a commercial pilot for American Airlines.

I'd like to present the Dodge NIT/NACDA Athletic Administration Award in appreciation for the many years of encouragement and support to the NIT to Carl Maddox.

CARL MADDOX:

Thank you, Jack. How great the music sounds when someone else is blowing your horn. Some of what Jack said is true and some of it is half-true and some of it was just rounded off to the nearest available facts.

I think most of you know that Jack, very ably, succeeds Peter Carlesimo in the NIT and he has adopted Peter's optimistic attitude. Peter always looked for the bright side as evidenced by his statement that, "when you're going down for the third time, remember you might have miscounted;" or, his statement, "the sooner you get behind, the more time you have to catch up."

There are some strong similarities between the NIT and NACDA. Both have filled a need. Both have filled a void. I think this is particularly true of the PreSeason Big Apple NIT Tournament. NACDA has continued its strong leadership and with some assistance from the gentle hand of Mike Cleary, we've become a strong influence on the affairs of college sports. NACDA has certainly been influential in establishing the image of athletic administration as a true profession.

Now, I simply can't resist the temptation to take advantage of a captive audience and expound for just a few minutes on some of my long-standing beliefs and some of my more recent concerns. First, let me read to you a definition which caught my fancy. I think it might have some meaning to a few of you good ole boys and girls out there. "Youth is not a time of life, it's a state of mind. Nobody grows old by merely living a number of years. People grow old by deserting their ideals. You're as young as your faith and as old as your doubts; as young as your self-confidence and as old as your fears; as young as your hope and as old as your despair. In the central place of every heart is a recording chamber. So long as it receives messages of beauty, hope, cheer and courage, you're young. When the wires are all down and your heart is covered with the snows of pessimism and the ice of synergism, then and only then, have you grown old." I happen to cling to those beliefs.

Here's another good line. "The past is a good place to visit, but I wouldn't want to live there." Please know that I know that I'm not going to say anything new and certainly nothing profound or nothing that's going to change the destiny of mankind. Some of you, I'm sure, will say that I'm not attuned to the real world and that I'm simply offering an assortment of platitudes and cliches that sound good, but just won't work. Nevertheless, here it goes. True, we are in the entertainment business. For the spectators, the contests are entertainment. But, the coaches and administrators ought to, first and foremost, be concerned with the participants and not the spectators. The participant's playing experience ought to be part and parcel of their learning processes. We all recognize the importance of winning, but the best measure of the success of an athletic program is how the ex-athletes view their experiences five, 10 or 25 years after their competition is over. If they say, "I wouldn't trade anything for my participation, it was a vital part of my education; if I had it to do over, I'd do the same thing again and do it at my alma mater," then your program is a good one.

I think we need to emphasize the differences between the collegiate game and the professional game. I don't think money should be the bottom line. I don't think we should drain the public of every possible cent by raising the ticket prices until the game becomes one for the affluent only. Even with a winning football team, if you're to put 80,000 folks in the stands consistently, you need to get folks out of the corn fields, hard hats out of the factories and the stevedores off the docks. I don't think we need to charge a dollar and a quarter for a sack of peanuts, which holds 20 peanuts. Universities should not take the stance that one of the missions of their athletic department is to be a farm club for the NFL or the NBA. It is true that they have professionals out in the arenas and that gives us some bragging rights. It's something that we can point to with pride, but it's a spin-off. It's not one of our basic missions.

I hope the NCAA continues to encourage broad-scope athletic programs. Schools should be discouraged from concentrating all of their efforts on one or two sports. There should be opportunities for a youngster to compete who doesn't stand 6' a", who can't run 100 meters in 10.2, and who can't bench-press 400 pounds, but who has the will to compete, the competitive urge and who has developed some agility and some stamina.

How do you reconcile that philosophy with the belief that money isn't the bottom line. I don't think you can reconcile it if you're objective is to compete for the national championship in every sport that you sponsor. To compete for national championships with any regularity requires heavy expenditure in the areas of recruiting and scheduling. So, I think some choices have to be made.

It's great to be here with old friends. I cherish my association over the years with this fraternity of hard-nosed competitive people. It's a great fraternity composed of courageous people who know what it is to take the heat of the kitchen, who know it's a short trip from the penthouse to the outhouse and who like to work with young people. May our paths cross again from time to time along the trail.

I have with me Miss Fine of '39 in Biloxi, Mississippi, Claire Maddox, who has hung in there with me for 49-years, so far. Claire, would you stand up, broken arm and all. I'm grateful to the NIT and to NACDA for this high honor. May the road rise up to meet you. May the wind be always at your back. May the sun shine warm upon your face and the rains fall gently on your fields. Until we meet again, may God hold you in the palm of His hand.

GARY CUNNINGHAM:

Thank you, Carl, and congratulations. It's my pleasure at this time, to introduce Bill Flynn, who will present the Corbett Award. Bill is a NACDA Past President, 1977/78 and is the director of athletics at Boston College.

BILL FLYNN:

Thank you, Gary, members of NACDA and friends. Congratulations to Carl. I want a copy of that little paper so I can put it on my desk and read it once in a while. Congratulations to Pete Rozelle. I'm happy to have been selected to introduce the 1989 recipient of the Corbett Award. I feel slightly qualified for this because I have known Scotty Whitelaw for 30-years. I also knew Jim Corbett, the individual whom the award has been named after. Jim and I were great friends. Jim was a great lover of music. After the NCAA T.V. Committee meetings, Jim would always say, "let's go," and he would find a place with live music. Jim is perhaps the person more responsible than anyone for our being here today because he was the driving force for the organization of NACDA. He felt that athletic directors who were doing all the work in the field should have more to say about intercollegiate athletics.

I also had the pleasure of introducing two former winners of the Corbett Award. Both of them were great friends of Scotty Whitelaw; Asa Bushnell, who was the first commissioner of the ECAC and Bob Kane, who was president of the ECAC and was a great individual in intercollegiate athletics and in amateur athletics. He was later president of the Olympics. Both of them were great friends and Scotty learned a great deal from these two individuals.

Asa Bushnell called me one day, in 1960. He asked me about a baseball and basketball coach at MIT named Scotty Whitelaw. He asked me if I could recommend him, which I did do. He appointed him as his assistant. Asa Bushnell was quite a man. Between Asa and Scotty, for some 50-years, there really has only been two commissioners, except for two short years. The ECAC is a miniature NCAA. It is the largest conference in the NCAA and has many conferences within the conference; the Ivy League, the Yankee Conference, the Metro Conference, the Atlantic Ten and many more. It has 257 colleges. Here is a man who is handling 257 athletic directors. Somehow, or other, he has satisfied and kept them happy all these years.

The ECAC offers 90 men's and women's championships in 19 different sports. The ECAC handles 20,000 officiating assignments per year. When you've assigned officials, somebody likes or somebody doesn't like you. How would you like to have 10,000 enemies per year?

Scotty was a great athlete. He's not a very big fellow. He played at a high school in a suburb of Boston. You hear about three-sports; well, Scotty was a four-sports star. He won letters in football, basketball, baseball and track. He was outstanding. He went to Springfield College where he played all four sports. He was inducted into its prestigious Hall of Fame. He was playing there when people came back from the service. He was young. If he was playing golf in those days, he would have been a five-sport star, because I have played with him and he plays scratch golf. He has been a terrific athlete.

There was a pretty young lady who was a cheerleader at North Quincy High School. She has been cheering him and supporting him ever since. I'm speaking about his lovely wife, Shirley Whitelaw. She has been busy bringing up their four children.

Scotty was a member of many committees --too many to name them all. He was the first commissioner on the NACDA Executive Committee. He serves on the Executive Committee of the National Football Foundation Hall of Fame, on the NIT, the Kickoff Classic and he is the secretary of the ICAAAA, among others. He also has received many awards which are too numerous. Two awards are named after him; the ECAC Hockey Trophy in Boston and Division I-AA Football in New York.

Scotty has been a great administrator of intercollegiate athletics and he has made intercollegiate better because of all the great work he has done. He has been an outstanding example and inspiration to all who have known him. Therefore, we congratulate you Scotty. We wish you, Shirleyand the family good health and prosperity in the future. I don't understand howa 62-year old man is retiring. I know you're going to do many things in the future. Maybe, you're trying to tell me something. God Bless you and your family.

SCOTT WHITELAW:

Thank you, Bill. Thank you, ladies and gentlemen. Congratulations to you, Carl Maddox. When President Gary Cunningham notified me about the Corbett Award, it made my day, recognizing the former recipients and recognizing the true significance of this Award. When anyone, including myself, scans the list of former recipients, this Award is mind-boggling; especially, when you realize the reputations and achievements of the former recipients. I'm thrilled, flattered, humbled and, once again, it is one of the greatest days of my life.

As Bill mentioned, some of us in this room had the fortunate experience of knowing Jim Corbett. I was one of those individuals. I was truly impressed back in the early 60s when I came into Jim Corbett's company and served on the NCAA Television Committee. Again, he took his interests in developing this professional career of athletic directors. Jim had the courage and convictions when unfavorable winds began to circulate in Kansas City. Jim had the necessary courage, along with other athletic directors, to formulate and carry through the purposes and objectives of this Association. It certainly has grown and accomplished those objectives over the years.

I know we're all aware that fate and chance play an important role ensuring our fortunes. I personally knew the former Corbett winners. I'm taking the liberty of citing two former award winners who had such an important role in providing me with such a marvelous opportunity of serving the ECAC these 29-years; Bill Flynn from Boston College, for his belief and encouragement in endorsing my candidacy for the assistant commissioner's opening and for the caring and helpful attitude and support throughout my tenure as commissioner and Asa Bushnell, who I quickly grew to love and respect. He was one of the most remarkable men I've had the opportunity to know. He served the NCAA United States Olympic Committee and the ECAC so well.

As a provided me and countless other athletic directors a deep appreciation and respect for the true values and benefits derived from college athletics through his professional skills and always-caring attitude.

I'm also pleased to join the seven previous winners who are members of the Collegiate Commissioners Association. Their friendship and counsel, along with the present members will always be remembered. Thanks, Wile Hallock, Jesse Hill, Stan Bates, Bill Reed, Tom Hamilton, Bernie Moore and Asa Bushnell. Also, I'm particularly pleased for this recognition that the Award brings to my former high school and to the Springfield College teachers and coaches, for MIT, who provided me the opportunity of teaching and coaching experience before joining the ECAC. I want to extend thanks to my long-time associate, Commissioner Clay Chapman, and staff for their loyalties and important contributions to the ECAC and college athletics.

Each year, I'm especially proud of the accomplishments of the ECAC member colleges on the courts or fields, whether it's for the national championships or whether it's watching a Division III ice hockey game. I've enjoyed the experience of watching these games many weekends. It has made my job as commissioner very special. As a recipient of this Award, I regard myself merely as a representative of countless athletic directors, commissioners, coaches, officials, ECAC staff members and particularly those athletes in all three divisions who attempt to be of service in providing competitive environments we can all be proud of. We have accomplished this and I'm sure in the future it will continue.

Who could ever have a better job than Scotty Whitelaw? I attend college sporting events week after week representing the ECAC. I have the opportunity to see, first hand, the very best of competition, both at the regional and national level. I marvel at the spirited, talented and disciplined competitive environment we have placed before our athletes here in the northeast.

I'm delighted to be a part of the ECAC merging with the EAIW in 1984. That's a comparable women's organization in the Northeast and again, this marriage has been most successful and is growing stronger and stronger. I can't be remiss because for 29-years I've been part of the NIT team, serving with Pete Carlesimo, Ben Carnevale, Ken Norton, Walter McLaughlin and many, many great men who provided a certain place for college basketball throughout the country. Hats off to NACDA for your support for the National Football Foundation through the Kickoff Classic which keeps the College Football Hall of Fame alive and well. It's a very important financial source for our success.

Again, in concluding, I've been very fortunate to serve in the ECAC because my bosses have been athletic directors for 29 years. The heart and soul of the ECAC has always been athletic directors and that has made my job very special.

I would like to introduce a very special person who had the patience and understanding that was necessary in supporting Scotty Whitelaw in good times and in troubled times, my wife, Shirley. Would my family please stand for a moment.

As I leave today, I'd like to offer a fewobservations. I've been a member of one of the great conferences in the country. I've been blessed and worked with countless talented staff members and athletic directors. They all recognized my limited talents and they also recognized my perseverance and determination. Thanks again, for your friendship and for my opportunities to serve. There's a time to come and there's a time to go. What a way to go with the James J. Corbett Award.

GARY CUNNINGHAM:

Thank you, and congratulations, Scotty. At this time, it is my pleasure to introduce Sam Jankovich who is our third vice president. He's the director of athletics at the University of Miami and he will present the Merit of Honor Award.

SAM JANKOVICH:

Thank you, Gary. Congratulations to Scotty and Carl. There are no two people more deserving of those awards than the two of you. Ladies and gentlemen and members of NACDA, I personally and professionally know of no one more deserving to receive this award today and I'm so pleased to be the presenter as far as Pete Rozelle is concerned.

Pete, the National Association of Collegiate Directors of Athletics is honored today that you would take the time to be with us to receive this award because of the tremendous impact that you've had on all phases of society.

What can one say about Pete Rozelle? The most gratifying part of being here today is to see a gentlemen who grew through the ranks. He started out as a publicity director at the University of San Francisco where he graduated in 1950. He went on to the Los Angeles Rams for three years where he served as the publicity director. He went out into private enterprise for two years and then returned to the Rams for three years as the general manager. After 10 years from graduation at the University of San Francisco, he became the commissioner of the NFL in 1960. From 1960 through 1966, there were many battles between the NFL and the AFL in the discussion of a merger. In 1966, they did merge and who became the commissioner, no one other than Pete Rozelle. He truly is one of the most qualified of all.

When people talk about Pete Rozelle, they will say that he did set a new standard in business, but, also, as a person who really represented what he believed in as far as the external operation was concerned.

He worked very well behind the scenes, but he also worked well externally. I do not know of any single person who has had a greater impact on football at all levels than Pete Rozelle. All we have to do is look at where it was 30-years ago and where it is today. It truly is the premiere sporting event in the entire world and we thank you for that.

If you take a look at the management and the styles and the many complexities of the business today and take a look at the NFL with many of the challenges and opportunities it had in the 30 years he was commissioner, the merger of the two leagues, the many legal problems, collective bargaining, franchises moving from one city to another, the NFL was always one step ahead of everyone else because it was done with a great sense of class. If you take a look at television and the promotion of a product, nobody put a program together better than Pete Rozelle and his staff.

As he leaves, he becomes an entrepreneur once more because as he leaves, he leaves his legacy in a manner that will have an international league with teams in the foreign countries as well as teams in the United States as far as the spring league is concerned. When you take a look at the grand daddy of them all, the Super Bowl, we will always look at it as the Pete Rozelle Super Bowl. I'm told by many people in the industry that truly one of the great performances of a press conference is the one that he conducts before the Super Bowl each year. This is a four-hour press conference where he entertains all questions from the many people coming in with many concerns.

Pete and his beautiful wife, Carrie, are also committed to many different responsibilities in public service. New York will miss both of them because of the positive impact they had on the lives of so many as far as United Way was concerned. The people who know Pete the best will say this, "he is a man of his word." His legacy will be integrity. There he is second to none. All we have to do is look back through the many years when he stressed that gambling does not belong in the NFL or in pro sports. Take a look at the many battles he has taken on where the addictions are concerned. He truly is a man of integrity.

The greatest compliment people will pay to Pete Rozelle is that he was always a gentleman. Because of always being a gentleman, anyone associated with him had the confidence in his ability to lead and direct one of the great sporting events. Pete, on behalf of NACDA and everybody in our industry, we thank you for 30 great years. We thank you for all of the great things that you have done for sports and we thank you ever-so-much for the great things you did for college football. You were always a friend and you were always understanding of what our problems were. You will always be remembered and you will always be appreciated. When we all sit back and watch the Super Bowl, we will say that it is truly Pete Rozelle's Super Bowl. On behalf of NACDA, I am honored to present the National Merit Award to you. Thank you, Pete Rozelle.

PETE ROZELLE:

Thank you, Sam. I certainly should have had you as my agent in my last contract. I have been most fortunate in life. Sports has been my avocation, my vocation and my love. The fact that it has provided me a living for my entire adult life, I have to be greatly indebted to college athletics. When I came out of the

Navy after World War II, I went to a nearby junior college named Compton Junior College. It had a very active sports program. In 1946, Compton played Kilgore Texas Junior College at a little Rose Bowl. Those of us in Southern California at that time were amazed at the over 50,000 in attendance. Kilgore had a very dramatic and attractive drill team called the Kilgore Rangerettes. They came about 14 years before the Dallas Cowboys introduced their cheerleaders.

While I was a student at Compton, I was the athletic director. I got a scholarship to the University of San Francisco for serving as the SID as an undergraduate. In 1949, I was invited to the National Invitational Tournament. It was a really a class tournament. There were so many strong candidates that year from NIT they expanded the tournament to 12 teams. Pete's USF team won it, 47 to 46 in the finals. That was one of the sports highlights of my life. In 1951, we had an unbeaten football team at USF and had great difficulty getting a schedule. Bob Bronzan was a football coach at San Jose State and he helped us get nine games by playing us a home-at-home. He played us twice. That's the only way we could get nine games in. It was a great football team. Nine players made the NFL. The NIT in 1949 and the unbeaten football season in 1951 were two of my great sports thrills ever. I thoroughly enjoyed everything I did in college athletics.

Today, with the media, it is very difficult for the sports information directors and the athletic directors and, certainly, it is difficult for the commissioners. Because we have many more problems than we had in the old days. It is partly caused by the added attention we get. Cable television, mini-cams and television has put the heat on the print journalists. Today a game is played and within hours, you know the score, you've seen the highlights of the great plays and you've seen them several times. The next morning, what's the newspaper supposed to do? A sports writer has to reach beyond the story and go for investigative reporting. They have to report on the business aspects of sports and many things which are uncomfortable for us, but we have to live with it. We're happy to see the added media attention from cable and television, but with it goes some problems for us and we have to sort them out as we go along. The main thing is to always be honest. If we can't answer the media, say nothing, but, never tell an untruth.

I'm very happy with the relationship between the NFL and collegiate sports in recent years. We've had joint committees working on drug abuse, crowd control and on NFL teams' scouting procedures. These have all been very productive and very helpful. We want to continue and I know my successor will see that they are continued.

We do have problems on eligibility, but we've seen the NFL as the only major professional sport that has real eligibility requirements. We have a basic plan that a boy must either graduate or complete four-years of his eligibility to be eligible for the NFL draft. It's where we've made exceptions that we've had the problems. I think some athletic directors and coaches don't fully realize what our problem is. Take a player who has played football for three years and he has one more year of competition and, after those three years, he signs with an agent. Thereupon the school and the NCAA say, "well, he signed with an agent, so he's ineligible for any further competition in college." He wants to play and he comes to us. Frankly, we're not concerned about losing a lawsuit. But, if we're going to take his agent on in a lawsuit, he sues the NFL saying, "I don't have anyplace to play in the NCAA. I want to play in the NFL." If we say no, and he sues us, then we would lose all of our eligibility requirements. We'd be in the same position that basketball was in with you people after the Spencer Haywood case. Any player claiming hardship could come in whether he be a freshman, sophomore, whatever. That's what we want to try to avoid. It's the interest of the NFL, the NCAA and the individual himself, that he not come out before he's prepared. There's nothing like four years of college to make a player athletically prepared for a pro football career and, hopefully, give him some maturityand education to help him later in life.

I just want to say that I'm very honored to be here today. I have so many friends in college sports and I had a chance to see some of you here today. I'm very appreciative for the role that college sports played in my life. Thank you.

GARY CUNNINGHAM:

Thank you, Pete. In closing, I would like to, again, thank our Officers and Executive Committee for their help this past year. I'd like to thank our sponsors and a very special congratulations to our award recipients. Thank you for coming. We are adjourned.