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(Monday, June 6- 1:00- 2:30 p.m.)


We are going to start our program now. At this time I would like to introduce the people at the top dais who will not be speaking this afternoon. First one on my right and on your left is our executive director of NACDA, Mike Cleary. Second on my right is the director of national contracts for National Car Rental and who is also the co-sponsor of today's luncheon, Bob Vecchione. You've already heard from our first vice president from Fresno State University, Gary Cunningham, sitting next to Bob. Our second vice president will be heard from later, but I'll introduce him at this time, Jack Lengyel from the University of Missouri. Next him is our third vice president from West Virginia University, Fred Schaus; our secretary from the Community College of Rhode Island, Vin Cullen; our immediate past president from 1986/87 from Georgia Tech, Homer Rice; our past president from 1978-79, while at Arizona State and currently is the AD at San Diego State University, Fred Miller. From my left and your right, our past president from 1977-78 from Boston College, Bill Flynn; past president from 1979-80, from the College of William & Mary, Ben Carnevale; our past president from 1981-82, from the University of Washington, Mike Lude; our past president from 1982-83 from Purdue University, George King; our past president from 1983-84 from Drake University, Bob Karnes; our past president from 1984-85 from the U.S. Air Force Academy, John Clune; our past president from 1985-86 from the University of New Hampshire, Andy Mooradian; our past president from 1967-68 from San Jose State University, Bob Bronzan. Please give them all a hand.


It's my pleasure to introduce your speaker today. He is a former colleague when I was at ESPN. We came about the same time to ESPN. He came right out of Brown so ESPN got him very cheap. He has created his own nitch in the sports center which is one of the most viewed cable sports shows in all of cable offerings and he has created this nickname concept. I'm sure all of you know Chris Berman. You've heard him talk about Manny Kingston Trio or Glen Mother Hubbard, or Bruce Eggs Benedict. We talked a little at the head table about the lower dais and I wanted to forewarn you that when it comes to Fum McGraw, be very careful. I would call Fum, Sir. I want you to know that if you go too far astray with some of your nicknames with McGraw, you may be accountable afterwards.

At this time, I would like to have Fred Miller introduce our speaker.

If we were to go ahead and use some of Chris' nicknames at our head table, we would have people like George "Burger" King, Mike "Sued" Lude, or we have Bob "I have no death wish" Bronzan, or Ben "Life is a" Carnevale. It gets cornier as it goes, but now I'II leave it up to our primary speaker today.

Chris has grown up with ESPN and helped to make it what it is today, the most successful sports broadcasting network in the world. He has created a marketplace for Chris Berman. He is held at high-esteem by his colleagues and it's a delight to have somebody who has made it in the world and understands what it is all about. It is my pleasure to give you Chris Berman.


Thank you Fred. Now the first thing you have to realize is, yes, I am this tall. They all sit on phone books. That's why Gayle had to leave. I decided that, finally, I would have my chair as high as hers and she said, "I've got to go to NBC." You can take that up with her tomorrow. Thank you for having me down here. My wife and I got to take a couple of days off from our two and our one-year old.

It is a pleasure to be around so many people who have spent your lives dedicated to sports and education. There really is nothing more important because sports is education. I'm 33-years old. You all have been in your jobs for 33 or 43-years and I salute each and everyone of you. It is a pleasure to be with people to whom sports means so much. It does to me, but I'm still learning. Maybe in 40-years you can have me back as an honorary Hall of Fame recipient and I would appreciate that very much.

Although I do this for a living and speak in front of a camera, lenses don't move or shuffle their feet when they're board. It is hard to speak in front of a group of 600 to 700 people. Even the great communicator himself, Reagan, went to Russia. If you remember a few months ago, he was at Notre Dame and they were unveiling the new Knute Rockne stamp. They had the President up to re-enact his famous movie speech and that was, of course, the role he played as George Gipp. In front of 15,000 people, he said, "Well, just win one for the gipped." I don't invent this stuff, he said it. So, if the great communicator can make a mistake like that, I can too.

ESPN has been an entity for nine years. I started there the third week which was Labor Day, 1979. The NCAA and college athletics put us on the map. We like to feel that we had sports center and we had college basketball that first winter. Everybody knew who we were. All of a sudden on a Tuesday night, you could watch a college basketball game and that was something new. It opened up college basketball to a lot of people who had enjoyed it but never really had a chance to see it. Now we take for granted that there are three, four or five games on every night. The NCAA is really what put us on the map and it has helped keep me off the streets, so I appreciate what college sports means to us.

Forty percent of ESPN's events are college athletic events. We televise 22 NCAA championships and in football this fall, we'll have a 4:00 p.m. and a 8:00 p.m. and sometimes an 11:00 p.m. game. We have the ivy leagues at 1:00 p.m. and keep it coming. People on the West Coast are interested in seeing an ivy league game. We're wall-to-wall college sports and we enjoy it. We had 180 basketball games this year including thE tournament. We like to think that we are paying you back by bringing those first-round games to people's homes. People who would not have seen these games otherwise.

People also follow college baseball and we like to think that with your product, ESPN has helped to makE college baseball more marketable in areas. In the middle of the season, someone might go out and see their local college games since seeing it on television has peaked their interest.

We got started when Bill Rasmussen in the late 1970s was investigating how can we put the University of Connecticut football and basketball games on cable T.V. in Connecticut. Basically, he found out that for X million dollars a year, you rent this place on a satellite. As long as you keep up those payments, that's your spot. Nobody can come and outbid you for that. But, why stop at just the University of Connecticut basketball and football games? For that same X dollars a year, you can go throughout the whole country. Bill and his associates felt that was interesting and realized that it could be done allover.

I remember in the first year we had maybe five college football games. Three of them would be Division I and then a I-A and a Division III game. We were not allowed to show them until 24-hours after so the big game would run Sunday night on tape at 8:00 p.m. The second biggest game would run Monday night at 8:00 p.m. and the third game would run on Tuesday night. Well, ~he Division III game would end up running at about 11:30 p.m on a Friday night. I was the lone guy on at that time. The game was on six or seven reels of tape One reel was on for about 10 or 15 minutes, when I got a call. "Chris, this is operations and we've got a problem." "What's that?" I asked. "Well, you see, we've gone from reel one to reel six and it's been on for about 15 minutes. It was three to nothing and now it's 35-32. Can you say something while we put the reel two back on?" "Say what?" Right then I learned how important it is to ad lib. They went to their commercia and I must have said something.

We've come a long way rrom that. The biggest thing we've ever done is to get the National Football League and being an entity ror eight and one-halr years, having that on ESPN is a major accomplishment. We were viewed as the underdogs ror all these years. I have great respect ror the people at NBC, CBS and ABC, but I like it when people say we reel comrortable with you. That's the highest compliment we can get, becau: ror the hour we are on the air, we're just talking sports with you. We just basic rolks and ir we lose that it will be too bad. As college sports gets bigger and bigger and as we get bigger and bigger, let's make a pact here and now that we will all try and remain somewhat idealistic. I think that the product both on my behalr and on your behalr will be much better orr ror it. I know everyone in this room believes that.

ESPN is now in 52 percent of the homes. In nine more years, who knows what will be possible? Dick Vitale might even have hair in nine more years. You never know. My dream for a professional career has always been; a, play-by-play announcer of the San Francisco Giants because I think there are three things yOl cannot change. You cannot change your date of birth, you cannot change your Social Security number and you cannot change the baseball team that you first rooted for and my first team was the Giants. My other goal w; to be the host of the National Football League and do what Brent Mussburger does. Now there are three of us who do that, Brent, Bob Costas and me. Two of them are rich and famous, the third guy is having a better time.

I know you wonder where did "back, back, back" come from. If you listen to the radio call of Red Barb, calling the 1947 World Series and Al Gionfriddo's catch of Joe DiMaggio, with my apologies to Red, it sounds like "belted to right center, back goes Gionfriddo, back, back, back, back." I stole the "back, back" from him. If I perpetuated a broadcasting legend to a younger generation and they now enjoy "back, back, back", I've done my job.

The nicknames were something I did at Brown University. We would sit around and nickname players. At ESPN when I was on the 3:00 a.m. time slot, you get a little punchy. One just came out and more and mare cal out since the show must go on. We just kept doing more and now I've created a monster. It was the best mistake I ever made professionally. In 1982 during the last week of the pennant race, the Royals were battling the Angels. I met George Brett. He starts talking about nicknames and wondering why the Royals don't have enough nicknames. When I got into the locker rooms after the game, the stations are asking Georg! to describe the hit. George is talking to the media, and he saw me come in. He stopped in the middle of his sentence and said, "There he is, Ethel Merman Berman." I knew then in 1982, that the players enjoyed my nicknames and I have used them since.

I'll just run through some of my All-Star nicknames. Each year it changes, but from last year my first baseman was from the Padres, John "I am not a kruk" or Greg "Crocodile" Brock; my second baseman would be Steve "Altos" Sax of the Dodgers. My shortstop because you have to eat sometimes, would be "Fettuccini" Alfredo Griffin of the Dodgers. My third baseman, for you Ed Sullivan fans, would be from the Orioles, Rick "really big" Schu. My catcher could be Bruce "Eggs" Benedict. My outfield would be Jose "Can you see" Cruz because you hear the National Anthem every game. "Oh to be young again" McDowell of Texas and George "Taco" Bell of the Blue Jays. My designated hitter would be Jim "Washer and" Dwyer. My starting pitcher would be Bert "be Home" Blyleven of the Twins and Jim "Two Silhouettes on" Deshales. My relief pitcher would be for your Gilligan's Island fans, Jay "Thurston B. Howell." My manager would be from the Angels, Cookie "Days of Wine and "Rojas."

I noticed some of our inductees could be, Edward "Quiche Lorain" Athey, Patrick Damore "the Merrier." I had help from Tim Gleason on that one. I'm warned about Fum, so I'll leave him alone.

The best thing about sports are the people we meet. Your ability to effectively run a program and mix education and athletics is something I want to salute you for and thank you for. Keep the ideals there. It's a great melting pot and brings people from Maine and California together. It should always be that way. Thank you for having me and remember, ESPN will take as much as you can give us.


One of the brightest young personalities in the television industry today. Chris, we thank you very much. At this time, I would like to introduce Jack Lengyel, the chair of our Honors and Awards Committee for the induction of our class of 1988.


Thank you Carl. It's my privilege to introduce the enshrinees of the 1988 NACDA Hall of Fame. Our first recipient is Ed Athey, Washington College. Ed was athletic director for 39 years and also served as coach of Washington soccer, baseball and basketball squads. He's had many honors including the Soccer Coach of the Year in the state of Maryland and the Frostburg State and Washington halls of fame. He was also called on often to serve professionally in organizations. Twice he was president of the Mason-Dixon Athletic Conference and the Middle Atlantic States Collegiate Athletic Conference and served the International Lacrosse Association in a variety of capacities, including president. Ed Athey.

Our next recipient is Dick Baldwin, Broome Community College. Dick spent an unbelievable career at Broome College serving as AD for 39 years and staying on as basketball coach for one more. When he ended his coaching career in 1987, he had mastered 879 victories, most by any basketball coach and four more than Adolph Rupp. His teams averaged nearly 22 wins per year and won 10 Eastern Regionals championships. As athletic director, he presided over the growth of a program from two sports to 16. He was a charter member of the NJCAA Basketball Hall of Fame in 1984. Dick Baldwin.

Our next recipient is Don Canham from the University of Michigan. The entire world of college athletics will miss a great friend following the 1988 academic year when Don Canham retires. The success of athletics at Michigan since Don became AD in 1968 is nothing short of phenomenal. Both on the field of play and at the gate, during his 20 years Wolverines teams have won some 70 Big Ten championships. Nationwide he's known as the first athletic director to take an active role in marketing. Collegiate athletics has seen Michigan become the nation's leader in football season sales and revenue. As an athlete, Don Canham was an NCAA high jump champion at Michigan and as a track coach, he won 12 Big Ten titles during 19 years of coaching the Wolverines. He served as chairman of the Division I-A Athletic Directors Association and he is a member of the Michigan Sports Hall of Fame and the United States Track and Field Hall of Fame. Don Canham.

Our next recipient is Jim Ciszek from the University of Lowell. During a 32-year career at Lowell, Jim molded an athletic program that is without peer. He directed a flourishing 27 sports program that has become prominent in the Division II level. Eventually, he saw the ice hockey program move up to Division I. He touched every area of Lowell athletics, adding facilities, a hall of fame and a fund raising organization. He was also successful in computerizing his sports information office and developed an outstanding sports medicine unit. Jim Ciszek.

Our next recipient is Patrick Damore from Fredonia State College. Athletics in the State University of New York System and Patrick Damore's involvement are synonymous. For the past 40-years he's been a prime mover in SUN! athletics from his participation as an athletic director at Brockport State, a school that inducted him into the Golden Eagle Hall of Fame in 1987. After leaving Fredonia, Damore was appointed the first full time commissioner of the SUN! Athletic Conference. He received national attention for development of the first national rating system for intercollegiate soccer and formed a national committee to oversee the rating process. Patrick Damore.

Our next recipient is George Hobson from Alabama A&M University. George left his stamp on both the I school and collegiate athletic scenes in the state of Alabama. First, he developed top athletic programs i pair of high schools that had previously fielded only football teams and he founded the North Alabama High School Athletic Association. He then moved to the university level at Alabama A&M where he used his prior experience to do the same thing. He expanded what had been only a football program. During his 16 years there, he impacted his student-athletes as an academician concerned with their total development. Accept~ for George Hobson is J. D. Marshall, AD at Fayetteville State University.

Our next recipient is Tish Loveless from Kalamazoo College. During a 33-year career that came to an end with a retirement in 1986, she left an indelible mark on the face of athletics at Kalamazoo College. As a coach, she became the winningst coach, man or woman, in the history of the Michigan Intercollegiate Athletic Association, the nation's oldest collegiate athletic conference. She won 21 conference championships. As an administrator, she took a loosely-organized women's program that included just tennis and archery and added basketball and field hockey. She coached all four teams and eventually expanded the Lady Hornet athletics to a solid seven-sports program. Tish Loveless.

Thurman "Fum" McGraw from Colorado State University. His association with Colorado State expand fc years from a consensus all-American in 1948-49, a playing career with the Rams in the 405, to a 10-year tenure as athletic director. Along the way he was acclaimed as a player in the NFL earning Pro Bowl stal coached on the collegiate and professional levels and has previously been honored by the Colorado Sports of Fame and the National Football Foundation Hall of Fame. Thurman "Fum" McGraw.

Our next recipient is Vern Smith from the University of Toledo. During his 16-years at athletic director at Toledo, Vern Smith has made the Rockets' program one of the most respected programs in the nat Starting in 1971, he overhauled the Toledo athletic facilities starting with the universities football stadium, the Glass Bowl. He then added a modern outdoor track facility and a $7 million multi-purpose ind facility. During his tenure Toledo has consistently been a winner at the gate, selling more tickets than program in the state of Ohio, with the exception of Ohio State. His first stint at Toledo was during the 1960s when he served as the school's first academic advisor. Accepting for Vern Smith is Allen Bohl, athJ director at the University of Toledo.

Our next recipient is Bobby Vaughan from Elizabeth City State University. In a dual role as baskett coach and athletic director, Bobby Vaughan established Elizabeth City State as a Division II power in the Central Intercollegiate Athletics Association. In 33 years as basketball coach he won 502 games and 31 championships. In his role as athletic director, he expanded a three-sport operation to a successful Il-f program for men and women. He supervised the addition of athletic facilities, one of which is a modern multi-use physical education center which eventually bore his name. Bobby Vaughan.

Our last recipient, Woody Hayes, a man that Bill Vickroy admired, said, "Teach who you are first, tt who are and who you know you are." Bill Vickroy did just that for 40-years at the University of Wisconsir LaCrosse. A standout football player in the national title team at Ohio State, a decorated veteran in WO! War II, and a highly successful coach, Bill Vickroy brought all of the qualities of a winner to LaCrosse. During 19-years as athletic director, LaCrosse was one of NAIA's most dominant athletic programs winning j national championships. Bill Vickroy.

Responding for the honorees will be Don Canham.


Hall of Fame honorees, honored guests and ladies and gentlemen, it's an honor just to be asked to respond for these tremendous people. Every time I look at the last six pages in the program, I think abol the history that each one of them has contributed and these people that I have been fortunate enough to bl with today are adding to that great legend.

In my case, and in one or two of the others, as we get older we find that we get all kinds of honorl People keep telling us stories about growing older. One of the best stories that I heard recently was fr< Hubie Blake, the jazz musician. When he turned lOO-years of age, someone asked him, "Hubie, how do you fl He said, "I can do everything today I could do when I was 19. That ought to tell you how pitiful I was a1 19." I feel a little bit like that. But then, George Burns when he turned 95, said, "Hell, if I would h! known I was going to live this long, I would have taken better care of myself."

In my time, I've always looked at the greatest honor one could receive is to be elected captain of < team. I think that transcends all honors. I think in this case, to be elected by our peers and NACDA is comparable to that recognition, in my opinion. So speaking for these tremendous people at the lower dais thank you so much and we will miss you all.


Thank you Don, we appreciate that. Our annual event at this luncheon is the presentation of the past president's clock and at this time, I'd like to have Homer Rice step forward to receive his clock.