The following timeline relates to Coca-Cola Community All-Americans recognition event activities only.

An overall Coca-Cola Community All-Americans program timeline can be found in the Program Checklist section of this web site.

Three-four weeks before institution recognition event:
· Work with campus security and other institution officials as appropriate
· Make sure institution and student representatives [athletics director] [student-athlete selected as Coca-Cola Community
  All-American] are willing to do interviews
· Determine timing for event (if appropriate)

Two-three weeks before:
· Create Coca-Cola Community All-Americans signage for event (In the future we'll add link here to download program
  graphics - but not for launch)
· Secure campus photographer
· Make arrangements for staging
· Write news release and media alert
· Coordinate news release with athletics director for quote approval

One week before:
· Create campus media list (this should be a metro type story, expand campus media list beyond sports reporters)
· Customize event script (if appropriate) and event flow with relevant details
· Deliver key messages and Q&A to appropriate spokespeople
· Distribute media alert

Two-three days before:
· Review key messages and Q&A with spokespeople
· Confirm arrangements
· Conduct media follow-up calls
· Keep a list of media planning to attend and those wanting a photo

Campus recognition day:
· Re-send media alert and call media to remind of event and gauge attendance
· Decorate/set up event area (if appropriate)
· Greet media as they arrive and distribute news release
· Accommodate media interview requests with approved interviewees