recognition

[SAMPLE MEDIA ALERT - FOR USE IN THE SPRING OR FALL 2006]

PHOTO/FEATURE OPPORTUNITY
MEDIA ALERT

Contact:
[Name]
[University/College Name]
[Phone number]

[Institution name] Recognizes student-athlete as Coca-Cola Community All-American

WHAT:
On [date], [institution name] will recognize [student name] as its Coca-Cola Community All-American to recognize [his/her] excellence in community service.

VISUALS:
[Institution name] announces [student-athlete] as Coca-Cola Community All-American
[student-athlete] receiving awards
[student-athlete] giving acceptance speech

INTERVIEW OPPORTUNITIES:
[Institution name]
executives[Athletics Director]
[student-athlete], Coca-Cola Community All-American winner

WHEN/WHERE:
[Time]
[Date]
[place/address]
Please contact [Name] at XXX/XXX-XXXX to arrange an institution visit.

[INSTITUTION NAME]'S COCA-COLA COMMUNITY ALL-AMERICAN:
[student-athlete] distinguished [himself or herself] by [mention some of their community service activities and the impact of their volunteer efforts].

PROGRAM BACKGROUND:
The Coca-Cola Community All-Americans is a program designed to highlight the student-athlete's commitment to community service. The program brings national attention to the issues of volunteerism and community involvement, and recognizes, celebrates and applauds student-athletes who are making a difference in their communities. The Coca-Cola Company recently teamed with the National Association of Collegiate Directors of Athletics (NACDA) to recognize community service in intercollegiate athletics in NCAAź, NAIATM and Junior/Community College member institutions.