The following are a number of things you should think about in developing your own event day checklist. Pick those that are most appropriate for your event.
· Is there space for program collateral materials? Would a Coca-Cola Community
All-Americans sign build awareness and
excitement?
· Would your event be enhanced with food and beverages?
· Do you need microphone/sound equipment for presentations?
· How will presentations take place? Would a podium be useful?
· What staging elements are required for the venue?
· How will you distribute directions/address of media drop-off sites for photos and video?
· Have you developed a contact phone list, including photographer, videographer, emcee, staging vendor,
athletics directors, student nominees, Coca-Cola Community All-American, media contacts, etc.?
· What type of on-site materials will be required:
· Pens/markers
· Tape
· Paper clips
· Scissors
· Rope
· Have you prepared a plan for best event flow?
· Have you prepared an emcee script?
· How many copies will be required for the media alert, news release and institution fact sheets?
· What are the key messages for the audience?
· Have you anticipated questions via a Q & A document?
· How will you greet the media? Have you planned a media sign-in area?
· Do you need a media interview backdrop to best position the program and your institution (e.g. Coca-Cola
Community All-
Americans banner)?
· Do you have a list of interviewees with spelling of names verified and appropriate biography information?
· Does your team have business cards on hand for follow-up?
· How will you communicate with your staff during the event (e.g. cell phones, radios, etc.)?


