[SAMPLE COMMUNITY NEWS RELEASE - FOR USE IN FALL 2006] FOR IMMEDIATE RELEASE

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[University/College Name]
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[INSTITUTION NAME] STRENGTHENS ITS COMMITMENT TO VOLUNTEERISM AND COMMUNITY SERVICE THANKS TO THE COCA-COLA COMMUNITY ALL-AMERICANS PROGRAM

[Dateline] [Date] -- [Institution name] has enjoyed a long history of inspiring and empowering students to realize their true potential and pursue their dreams. Part of [institution name]'s commitment to teaching and learning also includes an on-going pledge of community service and volunteerism. Last year, [institution name] student-athletes donated more than [number of hours] to charitable organizations in the campus community. Thanks to the Coca-Cola Community All-Americans program, [institution name] plans to strengthen its commitment to community service and volunteerism.

The Cola-Cola Company has teamed with the National Association of Collegiate Directors of Athletics (NACDA) to recognize community service in intercollegiate athletics in NCAAź, NAIATM and Junior/Community College member institutions.

The Coca-Cola Community All-Americans program is designed to highlight the student-athlete's commitment to community service. In addition to bringing national attention to the issues of volunteerism and community involvement, the Coca-Cola Community All-Americans program is all about recognizing, celebrating and applauding student-athletes who are making a difference in their communities.

"[Institution name] is a proud member of the community," said [Institution Athletics Director]. "We're excited about participating in this important program and providing our student-athletes with an opportunity to learn the value of community service."

The Coca-Cola Community All-Americans program is a program that inspires coaches and student-athletes to contribute time and energy to campus community volunteer programs. "The program provides us with an opportunity to enhance our existing community relationships, while building new ones," added [Institution Athletics Director].

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Editor's Note: About Coca-Cola Community All-Americans:
Visit the Coca-Cola Community All-Americans website for additional information and updates on the program: www.nacda.com/cccaa.

About The Coca-Cola Company:
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including diet Coke, Fanta, and Spite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sport drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion serving each day. For more information about The Coca-Cola Company, please visit our website at www.coca-cola.com.

About the National Association of Collegiate Directors of Athletics:
The National Association of Collegiate Directors of Athletics (NACDA), which is now in its 41st year, is the professional and educational association for more than 6,100 college athletics directors, associates, assistants and conference administrators at more than 1,600 institutions throughout the United States, Canada and Mexico. Through its series of management seminars, clinics and workshops and publication of the bi-monthly magazine Athletics Administration, NACDA offers educational opportunities to its members. More than 1,200 athletics administrators annually attend the NACDA Convention. NACDA also operates the U.S. Sports Academy Directors' Cup program, which honors the all-sports champion in each of the NCAA Divisions -- I, II and III -- and the NAIATM for a total of four trophies.

 

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