The Coca-Cola Company has teamed with the National Association of Collegiate Directors of Athletics (NACDA) to recognize community service in intercollegiate athletics in NCAA®, NAIATM and Junior/Community College member institutions.

The Coca-Cola Community All-Americans program is designed to highlight the student-athlete's commitment to community service by bringing national attention to the issues of volunteerism and community involvement. It is all about recognizing, celebrating and applauding student-athletes who are making a difference in their communities.

This public relations tool kit will help you and your institution raise awareness in your campus communities to recognize, celebrate and applaud the community service efforts of student-athletes.

Media Materials - Following are materials to help publicize your community service activities and involvement in the
Coca-Cola Community All-Americans program.

• Campus News Release - A sample news release that can be sent from the athletics department to your institution or local newspaper to announce your institution's involvement in the program. For use in Fall 2006 and Winter and Spring 2007.
   
• A suggested quote for your athletics director (AD) in all three news releases. Use this as a template as to what your AD might say in your actual releases.
  
   
• Community News Release - A sample news release for announcing your institution's commitment to community service and the involvement of student-athletes in the Coca-Cola Community All-Americans program. The news release provides the who, what, when, where, why and how of your story. For use in Fall 2006 and Winter and Spring 2007.
  
   
• Recognition News Release - A sample news release for announcing the selection of your institution's Coca-Cola Community All-American. For use in Spring 2007.
  
   
• Key Messages - Key Coca-Cola Community All-Americans program messages to be used in all internal and external communications.
  
   
• Media List - Ideas on what types of media to include in your efforts.
  
   
• Media Alert - A sample media alert to use if your institution holds an event to recognize, celebrate and applaud your institution's Coca-Cola Community All-American. For use in Fall 2006 and Winter and Spring 2007.
  
   
• Pitch - A sample script to use when calling campus media to let them know about your institution's event. Since this is a metro type story, the pitch can be useful when contacting campus media other than college sports reporters.
  
   
• Photo Ideas - A sample of ideas to make your participant in the Coca-Cola Community All-Americans program a success with the media.
  
   
• Recognition Event Ideas - A sampling of ideas to help get you started on planning your institution's Coca-Cola All-Americans recognition event.
  
   
• Recognition Event Planning Timeline - A sample timeline to help plan your Coca-Cola Community All-American recognition event.
  
   
• Recognition Event Day Checklist - A sample checklist of things to do for a successful recognition event.