Since this is a metro type story as well as a sports story, be sure to expand your institution's media list beyond your regular sports reporters.
Consider including:
Campus Media
· Campus newspaper
· Campus radio station
· Alumni magazine
· Faculty newsletter
Community Media
· Metro editor / desk - print and broadcast
· Sports editor / desk - print and broadcast
· Lifestyle / feature editor at campus newspaper(s)
· Variety editor at campus newspaper(s)
· Campus community calendars - broadcast and print
· Morning television shows - assignment editor
· News / talk radio stations
· Public radio and television stations
· Community access cable television